Associate Director, Media
2 weeks ago
**Role Context**:
The primary objective of the Associate Director is to supervise all implementation needs and communication to the client(s) and agency client/planning/other teams.
Having a deep understanding of international marketing is key as you will be responsible for liaising and coordinating with global marketing teams. In addition, you will have oversight of client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You provide strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media. Above all, you are well-versed in 360 media planning to be able to effectively convey and manage the media deliverable within the agencies.
**Core Responsibilities**:
- Coordinate international marketing initiatives with global internal teams
- Help create and deliver on strong briefs
- Develop strategic media plans across several portfolios
- Effectively convey and manage the media output
- Effectively works across all areas of the media process and closely with brand managers and creative agencies
- Will have opportunities for creative and strategic input both with agencies and clients
- Will need to manage client, agency and vendor relationships
- Help drive the overall media process and manage go-to market strategies
- Ensure a high quality of execution cross-channel
- Manage client and planning teams regarding marketplace conditions, industry intelligence and buying recommendations
- Present insights, QBR’s and post reporting to clients
- Gain client approval on optimizations and budget shifts
- Maintain strong professional relationships with clients, suppliers and agency partners
- Have a strong working knowledge of agency and industry systems and tools
- Responsible for fiscal management of brands within their portfolio
- Ensure that recommendations and decisions are consistent with client’s marketing/advertising objectives and strategies
- Provide strategic guidance and thought leadership within the media group
- Oversee and approve Communications strategy for client businesses
- Advise and direct planning staff regarding insightful and strategic points-of-view
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