Amazon PPC Specialist

**Overview**:
We are seeking a highly skilled and motivated Amazon PPC Specialist to join our [Company Name] team. The Amazon PPC Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive increased sales, revenue, and profitability. This role requires a deep understanding of Amazon's advertising platform, as well as the ability to analyze data and make data-driven decisions to improve campaign performance.

**Key Responsibilities**:
**Campaign Strategy**: Develop and execute Amazon PPC advertising strategies to achieve specific sales and ROI goals.

**Keyword Research**: Conduct extensive keyword research to identify high-potential keywords and phrases for Amazon PPC campaigns.

**Campaign Setup**: Create and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

**Bid Management**: Continuously monitor and adjust keyword bids to optimize campaign performance and control advertising costs.

**Ad Copy and Creative**: Create compelling ad copy and design effective ad creatives that drive clicks and conversions.

**Budget Management**: Set and manage advertising budgets to maximize ROI and stay within allocated budgets.

**Competitor Analysis**: Analyze competitor advertising strategies and adjust campaigns accordingly to maintain a competitive edge.

**Performance Reporting**: Generate and analyze performance reports to track key metrics and provide insights to improve campaign performance.

**A/B Testing**: Conduct A/B tests to optimize ad elements, landing pages, and other variables to improve conversion rates.

**Stay Informed**: Stay up-to-date with Amazon advertising trends, best practices, and platform changes to adapt strategies accordingly.

**Qualifications**:

- Proven experience managing Amazon PPC campaigns and achieving positive results.
- In-depth knowledge of Amazon Advertising Console and related tools.
- Strong analytical skills and the ability to use data to make informed decisions.
- Proficiency with advertising analytics and reporting tools.
- Excellent communication and collaboration skills.
- Strong attention to detail and organizational skills.
- Amazon Advertising certification (preferred).
- Knowledge of e-commerce and online retail industry trends

Please note that this is not an exhaustive list of responsibilities and skills. Additional duties may be assigned based on business needs.

If you are passionate about technology, have a strong sales mindset, and enjoy working in a dynamic environment, we would love to hear from you

**Salary**: $40,000.00-$65,000.00 per year

Flexible Language Requirement:

- French not required

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Oakville, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Product Management: 3 years (preferred)

Work Location: In person