Marketing and Communications

2 weeks ago

Victoria, Canada Medicine Wheel Publishing Full time

**Why work for Medicine Wheel Publishing**

Medicine Wheel Publishing assists in empowering Indigenous authors and storytellers to bring their oral stories and/or cultural teachings into written form without compromising cultural integrity. By creating and publishing Indigenous cultural books, Medicine Wheel Publishing is helping to make the culture accessible to teachers, educational institutions, libraries and bookstores. Medicine Wheel Publishing has a group of amazing authors that are considered part of the Medicine Wheel Publishing community.

This is more than just a publishing companyMedicine Wheel Publishing is a professionally run, grassroots business that strives to make a positive social impact in the world. You need to have a positive 'can-do' attitude, demonstrated skill set, personal and professional drive, a desire to learn and grow, amazing communication skills and the ability to be flexible, as this is a smaller 'start-up' that is continuously evolving. Preference will be given to qualified Indigenous applicants. Any applicant must demonstrate knowledge of protocol and cultural teachings or have a strong willingness to learn.

Medicine Wheel Publishing is a fast-paced company with many projects on the go. Medicine Wheel Publishing is looking for a keen, smart, well-intended individual to join our team. If this speaks to you, we would be happy to hear from you.

**Responsibilities and Job Duties**:

- Develop and implement marketing strategies to promote our products or services both in the USA and in Canada
- Develop and organize CO-OP packages, materials, and events
- Conduct market research to identify trends and opportunities
- Analyze data and metrics to evaluate the effectiveness of marketing campaigns
- Create and optimize online advertising campaigns
- Coordinate, under the direction of the Publisher or senior staff, along with the in-house and contract designer for the creation of all advertising materials
- Coordinate with the publicist on media events and press releases
- Assisting in booking trade shows and conferences, and organizing materials required accordingly. This may require some heavy lifting and sorting of books and materials
- Compiling comprehensive lists of media hits for distribution channels
- Have a keen awareness and sensitivity surrounding Indigenous issues, protocols, etc. and/or a strong willingness to learn
- As Medicine Wheel Publishing evolves, other related tasks may be assigned from time to time.

**Skills**:

- Be able to work independently and with a team effectively and efficiently
- Strong analytical skills to interpret data and make informed decisions
- Proficiency in digital marketing techniques and platforms
- Have excellent organizational skills
- Budgeting skills to effectively allocate resources for marketing campaigns
- Knowledge of advertising principles and practices
- Ability to conduct market research and analyze consumer behavior

**Pay Scale**:
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

This position is best suited to someone who is outgoing and enjoys networking and building relationships.

Some flexibility with scheduling may be requested, including the occasional evening or weekend event, and opportunities for out-of-town travel.

For the right person, this position could be consider a virtual position. With that in mind, the person will be required to travel to Victoria once to twice per year for training and team building.

*Please include a cover letter with your Resume - all applicants who do not include a cover letter will not be considered *

**Job Types**: Full-time, Permanent

**Salary**: $22.00-$25.00 per hour

Expected hours: 40 per week

**Benefits**:

- Company events
- Disability insurance
- Employee assistance program
- Life insurance
- Vision care
- Wellness program

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)
- Communication skills: 2 years (required)

Ability to Commute:

- Victoria, BC V9B 1P7 (preferred)

Work Location: In person

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