Marketing Coordinator

4 weeks ago

Richmond Hill, Canada TP-LINK CANADA INC. Full time

**Overview**:
**Key Areas of Responsibility**:
**1. Product Launch/Content Marketing**:

- Assist in the preparation for new product launches by coordinating with product management and engineering teams.
- Download and organize product materials including images, videos, and datasheets.
- Collaborate with the B2B team to inform them of upcoming promotional activities and provide necessary materials.
- Support influencer marketing initiatives and identify opportunities for engagement on social media platforms.
- Proofread all marketing materials for accuracy and consistency.
- Assist in uploading marketing materials to partner portals and deploying eBlasts to various channels.
- Gather performance data and assist in updating marketing decks with relevant information.

**2. Webinars (Internal/External)**
- Coordinate with relevant teams to schedule and prepare for webinars.
- Update webinar platforms and promotional materials.
- Assist in budget approval for paid advertisements and contest prizes.
- Deploy promotional materials and reminders to attendees.
- Manage post-webinar activities including sharing resources, recording sign-ups, and sending leads for follow-up.

**3. OCNA Training (Internal)**:

- Assist in organizing and scheduling training sessions, including venue booking and equipment preparation.
- Coordinate with instructors and update promotional materials.
- Manage logistics during training days and handle post-event activities including feedback collection and performance analysis.

3. Internal VAR Product Training:

- Support in scheduling training sessions and updating promotional materials.
- Assist in organizing logistics for training days and post-event follow-ups.

**4. Trade Shows & Networking Events**:

- Coordinate staff representatives' travel arrangements and prepare necessary materials for events.
- Update promotional materials and deploy pre-event marketing campaigns.
- Manage promotional activities during events and gather performance data for analysis.
- Handle post-event activities including lead follow-ups and uploading data to tracking systems.

**5. Distributor Marketing Activities**:

- Assist in preparing monthly promotional flyers and coordinating with product management and distributor teams.
- Deploy promotional materials to distributor teams and facilitate communication of promo details.
- Support in paid distributor marketing initiatives including web banner advertisements and webinar promotions.

**6. Website Content Management**:

- Collaborate with the marketing team to plan and execute website updates, including product launches, promotions, and content additions.
- Ensure website content is up-to-date, accurate, and aligned with brand guidelines.
- Monitor website performance and user experience, identifying areas for improvement and optimization.
- Conduct regular audits to ensure website functionality, including links,
- Utilize web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion metrics.
- Generate regular reports on website performance, highlighting key metrics and trends.
- Provide insights and recommendations to inform strategic decisions and improve website effectiveness.
- Assist in the creation, editing, and publishing of website content, including blog posts, articles, and product descriptions.
- Maintain content calendars and schedules to ensure timely publication and refresh of website content.

**Qualifications**:

- Bachelor’s degree in Marketing or related field preferred.
- Strong organizational and multitasking abilities.
- Excellent communication skills, both written and verbal.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Mailchimp and webinar platforms.
- Ability to work effectively in a fast-paced environment and collaborate with cross-functional teams.

This position offers valuable hands-on experience in marketing execution and provides an opportunity to contribute to the success of our product launches and marketing initiatives. If you're eager to learn and grow in a dynamic marketing environment, we encourage you to apply.

**Job Types**: Full-time, Permanent

Pay: From $50,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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