Content Marketing Specialist

3 weeks ago

Vancouver, Canada ECHO Storytelling Agency Full time

**What we’re looking for**

**What you’ll do**

**SEO & Content Strategy**
- Execute technical audits, keyword research, content gap analysis, on-page optimization, content wireframing, and reporting/tracking
- Perform ongoing keyword research, write and evaluate copy for SEO, and have the ability to determine appropriate strategies with the right analytics
- Develop and implement SEO strategies that drive organic traffic, improve organic visibility, and increase conversion rates
- Make recommendations on which audiences, formats, and SEO platforms are to be explored to maximize reach and efficiency
- Stay up-to-date on the latest SEO trends, AI strategies, and algorithm changes, and communicate these findings to the team
- Analyze our website user habits as well as client personas and other insights to help us find new opportunities for gaining exposure and converting leads
- Research competitors to understand the market, and find opportunities to highlight our work through competitions, networking events, podcasts, and media outlets
- Use regex to analyze and segment search query data to identify specific keywords or phrases on Google Search Console
- Partner with internal stakeholders to monitor, analyze, and share insights on market trends and competitor strategy, specifically competitors’ share of voice
- Track KPIs, campaign performance, channel data, and analytics to support marketing and communication planning

**SEM Research & Google Workspace Management**
- Review Google Analytics for website activity, referral traffic, user demographic data, and other key metrics to shape marketing objectives and meet business goals
- Manage large-scale app migrations and the Google tags/snippets installed on the ECHO website that gather data
- Maintain the health of our Google Ads account and lead gen support by monitoring campaign and ad performance over time by:

- making quarterly adjustments on ad spend per campaign
- testing new keywords to identify best performers (as well as negative keywords)
- tracking search-based leads funneling into our account
- implementing processes to track incoming leads in a more streamlined way
- Manage the ECHO Google Business Profile to moderate reviews, adjust company hours for holidays, and update images and other relevant information to make it easier for visitors to find and reach our channels

**Website Management**
- Working with our internal and external design and programming partners
- Implementing changes based on our strategic plan and brief

You will also manage the current ECHO WordPress website by:

- Keeping content up-to-date and maintaining functionality and optimal user experience
- Analyzing, recommending, and implementing improvements to the website using data collected in partnership with internal stakeholders
- Performing regular site audits and working closely with our IT consultants to ensure all site sections are crawlable and optimized for proper keyword focus and that users are provided with appropriate content/functionality to match searcher intent
- Supporting custom web development and plugin updates
- Researching new ways to drive traffic to specific pages
- Managing employee bios on the ECHO team page
- Assisting the HR team with posting job listings on the ECHO Careers page, social media channels, career portals, and beyond

**Social Content Strategy**
- Showcases our work, processes, milestones, and team culture in the form of videos and other digital content that embodies our storytelling spirit
- Demonstrates our thought leadership through valuable, knowledge-based articles (Forbes content, in-house blogs)
- Draws the ECHO network closer by sharing updates, resources, and opportunities to enrich our culture
- Trains individuals to tell better stories for their families, communities, and businesses

You will also:

- Share ECHO activity and events on Instagram, Facebook, Twitter, and LinkedIn
- Moderate audience activity on each channel on a daily basis to review mentions, incoming messages, identify leads, remove suspicious or unfavourable content/users, and engage with the overall community

**Copywriting & Partner Content Development**
- Submit answers for 4-6 relevant Forbes Expert Panel Questions per month
- Research new topics and work with the Assistant Editor to draft and edit one featured article per month to submit to the Forbes Agency Council, with the goal of publishing at least 10 articles per year
- Create case study content following the completion of a project to showcase the final work and the story behind it, in collaboration with the design and editorial team, and publish the case studies on the website and promote them via the newsletter and social media
- In collaboration with the Assistant Editor, curate a collection of stories (via web and ECHO’s own resources) for our biweekly ECHO Digest

**What you’ll need**
- 3+ years of SEO experience with a proven track record of driving organic traffic, conversions, a

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