Sales and Promotions Manager

2 weeks ago

Guelph, Canada Royal Distributing Full time

About Us

We're Royal Distributing, and we've been a leader in the Canadian powersports industry for the past 30 years. We provide our customers with quality products and top service to keep them riding their snowmobiles, ATVs, motorcycles, dirt bikes and more. We're embarking on the next phase of our growth, and we want you to join us

The Opportunity

As a Sales and Promotions Manager, you will play a pivotal role in driving revenue growth and enhancing brand visibility through dynamic offers and promotions, retail store merchandising, in-store events, and direct-to-consumer trade shows. Your primary focus is to craft and execute dynamic marketing strategies that captivate our audience, both online and in-store, resulting in increased sales and brand engagement.

**Responsibilities**:

- Lead the Graphics Department in creating visually compelling materials for catalogs, web, print ads, in-store signage, and product packaging
- Supervise the creation and production of semi-annual product catalogues and flyers
- Curate and manage the marketing calendar, tracking the outcomes of promotional activities
- Collaborate closely with Category Management to develop and execute promotional strategies aligned to the growth of the business, acting as lead for customer communications and POP displays Project manage cross-functional teams (Marketing, Purchasing, Retail, Customer Service) to design and execute data-driven sales and promotion campaigns, leveraging insights from both marketing and purchasing data
- Continuously assess market trends and competitor activities to stay ahead of industry changes and adjust sales and promotion strategies accordingly
- Implement and manage loyalty programs or customer rewards initiatives to drive repeat business and customer retention
- Collaborate with IT and data analytics teams to develop and maintain automated reporting tools for sales and promotional activities
- Identify opportunities to introduce automation and data-driven solutions to streamline the sales and promotions process
- Continuously monitor and analyze sales and advertising performance, implementing enhancements for more efficient and effective marketing campaigns
- Coordinate and plan engaging marketing events, including large-scale consumer trade shows, industry events and races, and other initiatives
- Facilitate team meetings to set and review goals, provide performance insights, and communicate process changes, updates, and announcements
- Collaborate as a key contributor on cross-functional projects, collaborating with departments such as customer support, purchasing, logistics, warehouse operations, retail operations, graphic design, and IT

**Qualifications**:

- 5+ years of experience in a similar role
- Experience in multi-location omnichannel retail marketing
- University or College level education in Marketing, Communications, Business, or a related field
- Proficiency in handling print materials, radio and video media, and developing branded promotional content
- Intermediate level knowledge of the Adobe Suite and Microsoft Office Suite
- Demonstrated leadership skills with the ability to mentor team members effectively
- Strong project management, communication, and collaboration skills
- Team player with a proven track record of meeting deadlines
- Exceptional written and verbal communication abilities

Additional Information
- This role reports to the Director of Marketing
- The role is based out of our Woodlawn location in Guelph, Ontario
- This is a full-time opportunity operating Monday-Friday, with additional overtime hours in peak seasons
- This position may operate under flexible work hours and partial remote work arrangements following completion of the training period

While we thank everyone for their interest, only those to be interviewed will be contacted. Royal Distributing is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Royal Distributing is an equal opportunity employer and will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Company

Royal Distributing

Location

Guelph - Head Office

Opening Date

Aug 31, 2023

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