(Remote) Social Media and Web Production Specialist

2 months ago


Toronto, Canada World Education Services Full time

**Salary 70-80K CAD**

**Description**:
**Duties included but not limited to**:
The incumbent will:

- Manage all social impact-related social media accounts daily - listen, coordinate with and ensure approval of stakeholders, draft copy, fact check, work with design for visual assets, coordinate with SI Marketing
- Participate in internal briefings, creative brainstorms, daily social media check ins, and report outs of results, etc.
- Develop and maintain influencer strategy documents, influencer target lists; conduct and manage as-needed research to recommend relevant influencers for multiple programs and initiatives
- Build and maintain relationships through social media
- In coordination with Comms Managers and Associates, develop social media plans for release of every major WES publication, policy statement, blog posts, etc.
- Report on SM performance
- Work within existing Content Management Systems (CMS) to build out landing pages, oversee content updates to web pages, and manage other day-t
- day web production responsibilities as needed
- Research and analyze metrics from the CMS to assess webpage performance
- Work with Content Writers to optimize SEO keywords and increase website traffic
- Write web copy, newsletter copy, and marketing copy as assigned
- Participate in internal briefings, creative brainstorms, and report outs of results, etc.
- As needed:

- Provide writing and proof-reading support to communications managers and associates
- Provide research support for media requests and FAQs
- Provide assistance with social media management, listening, and influencer list

**Requirements**:

- Bachelor’s degree in PR, journalism, communications, marketing, or equivalent combination; or education and experience
- 2+ years of experience in social media communications or marketing role
- Exceptional writing skills and obsessive attention to accuracy
- Excellent communication and organizational skills
- Highly collaborative with an innate ability to build relationships across teams and sectors
- Technical / professional skills and competencies such as Google Suite, Office Professional Suite, WordPress, HootSuite, etc.
- Knowledge of SEO, paid search, and social media best practices
- Experience working with content management systems
- Curiosity mindset
- Interest or experience in international education, immigration, workforce development
- Ability to perform efficiently in a high pressure, fast paced environment
- Bilingualism is an asset (English/French)

**AODA Statement**:
WES values diversity in all its forms and recruits qualified individuals at all occupational levels that reflect the diversity of our clients and our community. We strive to foster a workplace in which all individuals maximize their potential. We are committed to providing accommodations for people with disabilities.



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