Specialist, Media Buyer
2 weeks ago
Req Id: 413847
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.
If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.
The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences advertising and design. Brand also supports our sponsorship, web presence, social media and market insights teams.
**Summary**:
The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences and sponsorship activations. Brand also supports our sponsorship, web presence, social media and market insights teams.
- Do you wake up dreaming of long-tail keywords?
- Is the debate between branded and non-branded search one you can explain?
- Can you see patterns in large quantities of data?
- Are you interested in driving business results for top-tier Canadian brands?
- Are you interested in being a part of an organization with access to the latest industry platforms and training programs, and a flexible work from home policy with awesome benefits?
- Are you ready to grow your career by taking on a new role at Bell?
If you answered ‘YES’ to these questions then this role is for you
As a part of the Bell Brand team, you will be helping evolve our Search Marketing capabilities. This is a great opportunity to manage Search Marketing campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Search Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.
**Key Responsibilities**:
- Deep involvement in all facets of paid search campaign management from strategy and launch to optimizations and reporting.
- Perform keyword research, creative writing, ad copy testing, and overall day-to-day management of SEM campaigns.
- Adopt best-in-class innovative ad formats and tools to break the mold and drive performance.
- Monitor campaign budgets and that all reporting, launch and deliverable deadlines are being met.
- Report on SEM campaign performance through the use of various reporting platforms including Search Ads 360 (SA360), Google Ads, Bing Ads, Google Data Studio, and other reporting tools.
- Join and participate in campaign briefings, presentations, and reporting calls.
- Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events
**Critical Qualifications**:
- Minimum of 2 years of experience in Search Marketing (PPC).
- Proven track record of success in managing, optimizing, and reporting on PPC campaigns.
- Experience with Search Ads 360, Adobe Marketing Cloud and Google’s Campaign Manager (formerly DCM).
- Strong analytical skills with an innate ability to generate actionable insights from data interpretation.
- Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
**Preferred Qualifications**:
- Bachelor’s Degree in Marketing, Business Administration, Statistics, or related field.
- Experience with Digital Call Tracking platforms, an asset
- Working knowledge of Google Analytics and Adobe Analytics platforms.
EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
**Additional Information**:
**Position Type**:Management
**Job Status**:Regular - Full Time
**Job Location**:Canada : Ontario : Toronto || Canada : Quebec : Montreal
**Work Arrangement**: Hybrid
**Application Deadline**:09/08/2023
Created: Canada, ON, Toronto
**Bell, one of **Canada's Top 100 Employers.
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