Director, Strategic Communications

2 weeks ago


Nanaimo, Canada Vancouver Island University Full time

**Director, Strategic Communications**:

- Employment Group
- ADMIN
- Position Number
- 00726
- Division
- President
- Department
- Strategic Communications
- Campus
- Nanaimo campus
- Location
- Nanaimo, British Columbia
- Country
- Canada
- Appointment Type
- regular full-time
- FTE
- 1.00
- Workload
- 35 hours per week.
- Pay Level
- Excluded Pay Band 12: Minimum salary is $117,132 and maximum salary is $133,104.
- Starting Salary
- Normal salary placement at the time of hire is $117,132 (prorated if part-time). This position is eligible for annual performance-based salary increases.
- Start:

- As soon as possible.
- Applicant Documents
- CV/Resume, Cover Letter, Qualifications, Referees/References
- Posted Date
- 18-Apr-2024
- Closing Date
- 08-May-2024
- Job Reference
- 2371

**Duties**:
Join Vancouver Island University (VIU) as the Director of Strategic Communications, a pivotal leadership role within the External Relations Department that places you at the heart of our university's vision and community outreach.

Reporting directly to the Associate Vice President of External Relations this position offers a unique opportunity to shape and share the university's strategic narrative on a local, regional, national, and international scale.

As the Director of Strategic Communications, you'll be the creative force and strategic mind behind initiatives that capture the essence of VIU's mission, sparking excitement and elevating awareness about our Strategic Plan. Your leadership will extend across multiple key areas including external and internal communications, issues management, media relations, and overseeing our institutional events and initiatives.

In the capacity of a media relations expert, the Director of Strategic Communications plays a pivotal role in advising the Executive team, including the President, on issues management. This position is responsible for assessing situations, formulating strategic recommendations, and spearheading initiatives to effectively manage media relations and internal and external communications.

In this role, you'll be instrumental in crafting and executing comprehensive communications strategies and enhancing VIU's profile and reputation alongside the Director of Marketing through innovative digital, print, and interactive media campaigns. As the university's senior communications specialist, your vision will guide the strategic communications direction, supporting the university's strategic objectives and ensuring cohesive messaging across individual units.

Collaborating closely with the Director of Marketing, you will play a crucial role in managing reputational risk, promoting the university's leadership, and connecting VIU with our diverse communities. Your efforts will directly support the strategic plan's fulfillment, enhancing the visibility and reputation of our president, faculty, staff, students, and alumni.

**Primary Responsibilities**:

- Strategic Leadership: _Develop and implement communication strategies for the university that align with VIU's strategic goals, operational needs, budgeting, and fostering a culture of excellence and innovation.
- Comprehensive Communications Management:_ Oversee all aspects of VIU's communications, from external and internal messaging to issues management, and media relations, ensuring strategic alignment with the university's vision and mitigating reputational risks.
- Reputational Risk Management:_ Pro-actively advises and develops strategies to mitigate issues and manage crises as part of reputational risk management for the University and the President. This includes providing advice on and developing in-depth communications strategies including creating key messaging for issues and crisis management for the President/Senior Management Team/President's Council/bargaining units/faculty/staff. Manages media requests and inquiries and provides direction and advice on appropriate media responses to mitigate risk to institution's reputation. Acts as lead communications person on VIU's Emergency Response Team - creating messaging; directs and leads Communications team to get messages to appropriate audiences. As directed by the President, the Director also develops key messaging for the Board and Board Chair.
- President Communications:_ Executes and helps in the development of the President's communications, public engagement and operational strategies to preserve, protect and build the reputation of the University and the President with key internal and external stakeholders
- Event Leadership:_ Direct the coordination of strategic institutional events and initiatives, advising on engagement strategies to maximize awareness and impact.

**What You'll Bring**:
A degree in a related field, with at least 6 years of senior-level leadership experience in communications within complex organizations. Post-secondary or public sector experience is preferred. An equivalent combination of education and experience may be co


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