Associate Ecommerce Merchandising Specialist

4 weeks ago

Ottawa, Canada CDW Full time

Key Areas of Responsibility
- Ensures presentation of online ads to final users is complete, accurate, compelling, and delivered per the project timeline
- Defines product and content placement opportunities based on data findings
- Creates content that aligns both the brand voice of CDW and that of our vendor partners
- Leverages.NET, CMS and third-party automation platforms to execute ad unit and webpage refreshes on time and without errors
- Develops original content and writes effective call to action statements
- Oversees ongoing page content updates and maintenance of CDW websites
- Conducts regular QA of projects via multiple desktop browsers and mobile device types to ensure that ads and content display and function as expected

**Responsibilities**:

- Articulates key features and benefits of the product, service and/or technology solutions being promoted on domain or in digital communications
- Effectively addresses creative needs for ads, content and deliverables
- Provides timelines and updates to stakeholders and partners to manage delivery expectations
- Collaborates with the Go-to-Market and Product & Product Management teams on advertising and marketing strategies
- Reviews competitor websites to ensure industry alignment with categorization, promotions and emerging trends and, based upon findings, makes recommendations for changes, updates and improvements

Education and/or Experience Qualifications
- Bachelor's Degree or equivalent experience
- 1 year working in a content management system (CMS)
- Working knowledge of HTML and CSS
- 1 year digital production experience including writing and editing content for online audiences

Other Required Qualifications
- Proficiency with Microsoft Office or Google docs
- Proficiency of Adobe Create Cloud tools including Dreamweaver, Acrobat, and Photoshop
- Demonstrated experience with a variety of media and knowledge of basic design principles, layout, color theory, Interface and Web Application Development.

Preferred Qualifications
- Design, Marketing or Merchandising background
- Prior experience in B2B or B2C eCommerce teams
- Familiarity with Adobe Experience Manager or Adobe Marketing Cloud
- Experience with marketing and web analytics platforms (e.g., Hubspot, Bluecore, Adobe Analytics, Omniture, Google Analytics)
- Project management experience in a deadline-driven environment; strong attention to detail and ability to manage and prioritize multiple projects simultaneously
- Excellent written and verbal communication skills with the ability to effectively interact with stakeholders at all levels

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