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Marketing Manager

3 months ago

Surrey, Canada 7-Eleven, Inc. Full time

Overview:
Ready to bring your love of food and creativity to life?

Develop and execute a variety of marketing initiatives that accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken

**Responsibilities**:

- Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.
- Develop integrated programs and events to generate affinity, trust and earned media / referral with target customers.
- Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.
- Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.
- Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals.
- Collaborate with cross-functional teams to integrate marketing plans and business results.
- Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.
- Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.
- Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.
- Provide analysis and insight to measure and improve marketing program effectiveness.
- Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.
- Plan and manage marketing budget, including monthly forecasting and accruals.
- Execute other projects as requested by Director.

Qualifications:

- Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.
- Demonstrated ability in making brand-appropriate & business building strategic decisions
- Demonstrated ability to ideate and develop plans through data and consumer insights.
- Self-motivated with ability to take initiative and pursue opportunities
- Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
- Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives
- Excellent written, communication and presentation skills ; Strong quantitative skills required
- Works well independently and with a small team, project management skills and creativity a must

**Experience**:

- 4-year bachelor’s degree
- 5+ years marketing experience required including briefing, managing agencies & contractor teams
- Retail industry and project management experience required
- Budget management experience required
- Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.