Marketing Manager

3 weeks ago

Sutton West, Canada Timberscapes Inc. Full time

**ABOUT US**:
Timberscapes Inc. is a premier arborist company dedicated to the health, safety, and beauty of trees and landscapes. We’re experts in tree removal and tree care services, including pruning, hedge trimming, and planting. We are passionate about trees and nature, and we’re looking for a Social Media Specialist who can help us showcase our expertise online and help us connect with our community in a big way.

**COMPANY VALUES**:
**Safety**: The dangers of our work are plenty, however through thoughtful planning and mitigation these dangers can be minimized. It is our responsibility to prevent injury to ourselves, our customers, and those we work alongside.

**Quality**: We strive to always complete things to the best quality standard, within the parameters of the project. If we are not able to produce this quality it is our responsibility to seek guidance in order to improve our quality. Our clients have trusted us with their projects and they shall receive our best. When we leave a job site, we look back at our work with pride. Clients always comment on the quality of our work.

**Lean**: The Timberscapes team always adheres to the saying “work smarter, not harder”. At all times, team members strive to produce the most efficient work possible through dynamic organizational practices and stellar time management skills.

**Grit**: This is a super important value for us because it is the driver of achievement and success. Grit is independent of, and beyond, what talent and intelligence contribute to our day-to-day at Timberscapes. Being naturally smart and talented are great things, but to truly do well and thrive, we need the ability to push and persevere through many aspects of our daily tasks. Without grit, our talents may be nothing more than unmet potential.

**Learn**: Much like the trees we care for, from the moment we are put here on earth we begin to grow and evolve. A hunger to seek knowledge is something that is ingrained in us all and this will fuel our future. The costs of education can be high however the cost of being uneducated is far greater. Our continuous growth ensures all labor is profitable, even if only through the lessons we’ve learned.

**JOB DESCRIPTION**:
Are you a creative storyteller with a love for nature? We’re seeking a Part-Time Social Media Specialist to manage our social media accounts. You will be responsible for creating and posting engaging content, running targeted ad campaigns, and fostering community engagement. Your role is crucial in showcasing the work of our skilled arborists and educating our audience on tree care, all while driving customer engagement and inquiries.

**DELIVERABLES & ACCOUNTABILITIES**

**Social Media Content Creation**
- Develop visually appealing and informative content that reflects Timberscapes’ brand and mission.
- Highlight the expertise of our arborists and educate the audience on tree care.
- Visit job sites to capture photos and videos that showcase ongoing projects, our Arborists' work, and transformations in landscapes.

**Ad Campaign Management**
- Plan, create, and manage targeted ad campaigns on Facebook and Instagram.
- Regularly analyze ad performance and make data-driven adjustments to optimize engagement and conversion rates.
- Implement and optimize an SEO-driven hashtag strategy

**Content Calendar Development**
- Maintain a consistent posting schedule that keeps our audience engaged and informed.
- Collaborate with the arborist team to feature relevant and timely content, such as seasonal tips or project highlights.
- Respond to all company social media comments, messages, and google reviews
- Create polls and contests on Instagram and Facebook

**Community Engagement**
- Actively engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
- Foster a sense of community around Timberscapes by sharing user-generated content and encouraging customer interaction.
- Engage with the community in person through opportunities such as managing a booth at the local farmer’s market, participating in the Sutton parade, and other brand promotion activities.

**Performance Reporting and Optimization**
- Provide a monthly performance report with detailed analytics on engagement, follower growth, ad performance, and content effectiveness.
- Test and implement new social media trends or features (e.g., Instagram Reels, Stories)

**REQUIREMENTS**
- Proven experience in managing social media accounts, particularly on Facebook and Instagram, for a service-oriented business.
- Strong visual storytelling skills, with the ability to create content that resonates with an audience interested in tree care and the environment.
- Experience in social media ad creation, SEO, targeting, and optimization.
- Proficiency in using social media analytics tools to track and report on performance.
- Ability to work independently, meet deadlines, and maintain a consistent posting schedule.

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