Writer/multimedia Storyteller

Employee Group:
**Support Staff (BC General Employees Union)**
- Workplace Type:
**Hybrid**
- Hours of Work (BCGEU):
**8:30-4:30pm**
- # of openings:
**1**
- Hours Per Week (BCGEU):
**35**
- Pay Level:
**13 - BCGEU Pay Grid - $32.89 to $36.71 per hour**
- Days of Work (BCGEU):
**Monday, Tuesday, Wednesday, Thursday, Friday**
- Employment Type:
**Temporary Full Time**
- Internal Closing Date:
**April 4, 2024**
- Travel Frequency:
- External Closing Date:
**Open Until Filled**
- Competition ID:
**3279**

**Kwantlen Polytechnic University**

KPU offers all learners opportunities to achieve success in a diverse range of programs that blend theory and practice, critical understanding, and social and ethical awareness necessary for good citizenship and rewarding careers. KPU strives to implement initiatives that will attract, support, engage, and retain KPU’s people and create an environment where all employees see themselves as contributing to student learning.

**JOB OVERVIEW: WRITER/MULTIMEDIA STORYTELLER**

Reporting to the Manager, Marketing Operations, the Writer/Multimedia Storyteller will provide on-going writing and editing services which include, but are not limited to: research, writing, editing for print, web, digital and social media and coordinating written marketing projects related to University marketing and recruitment. This position will establish, encourage and maintain strong business relationships with internal KPU departments in order to serve their writing and promotional needs through all mediums - print, digital, social media, websites and other advertising and promotional means.

The Writer/Multimedia Specialist will assist in the implementation of content strategy for all KPU advertising and marketing initiatives and is responsible for developing compelling KPU stories in order to market the university, elevate the brand and recruit students. The utmost priority for this position will be to work with the Managers and staff within the Marketing and Communications department to determine the written projects required, research the stories - including interviewing faculty, students, staff, parents and external individuals and create engaging pieces to market KPU - providing the information in the most efficient means to reach the mass KPU target markets.

The incumbent will develop and implement support services for the Marketing and Communications department by providing writing and copy, editing expertise, and planning and coordinating services for other departments and service groups. The position will also assist in formulating plans, projects and processes that the department will undertake and perform all clerical duties related to the position.

**EDUCATION AND EXPERIENCE**
- Successful completion of a degree or diploma in Marketing, Journalism, Professional Writing or Communications, or an equivalent combination of education, and three years related experience and training may be acceptable with a proven portfolio.
- Minimum two years’ experience with creating, writing/editing content for marketing materials - specifically writing content for marketing collateral, advertising, digital and social media.

**QUALIFICATIONS**
- A portfolio of at least five samples of writing with a marketing and sales focus showcasing content and creativity - for advertising, print, digital and social media.
- Proven experience of at least one year of growing audiences on all social media channels and using Hootsuite and/or Sprout as a tracking and management tool.
- Previous experience in higher education and/or agency is highly desirable.
- Training and experience in marketing principles, technical writing, marketing writing, creative writing, media studies and writing for digital, social media and blogs would be an asset.
- Superior marketing writing, editing and proofreading skills for a variety of mediums
- Effective presentation skills and proven success working with different personalities and across functional departments to develop stories for marketing purposes.
- Recent related experience working with website, content management systems - experience with Drupal would be an asset.
- Proven experience using social media, developing on-going social media campaigns to send out appropriate messages to targeted audiences and experience in successfully managing multiple social networks with consistent, timely messages and the ability to analyse and report on them.
- Demonstrated advanced writing, editing, and proof-reading skills for communication vehicles that deliver key messages to both general and highly targeted audiences.
- Proven experience writing with a marketing focus for a variety of audiences and in different voices - students, parents, faculty, staff, executive, external communities as well as government and media - for education, info sharing, advertising, promotion, etc.
- Working knowledge of Adobe Creative Suite CS5 and Photoshop.
- Experience with principles and processes for