PPC Specialist

**About Woodland Mills**:
Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.

Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, woodchippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.

Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The co-owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.

**Position Overview**:
Are you looking for a role where you will have immediate impact with the work you are doing? Does growing our accounts and driving a lower customer acquisition cost excite you? Do you want the flexibility of a hybrid remote work arrangement? If you answered yes to any of these questions we want to hear from you

**Key Responsibilities**:

- Develop, implement, and optimize long and short term PPC campaigns across platforms such as Google Ads and Bing Ads.
- Conduct research and analyze data to identify the most effective keywords and targeting strategies for paid search campaigns.
- Ensure that campaigns are targeted effectively to reach the right audience, and manage ad spend to maximize ROI.
- Monitor and analyze campaign performance metrics regularly to identify opportunities for improvement and adjust campaigns accordingly.
- Track and report on KPIs to assess performance and pinpoint issues.
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce the risk of click fraud and irrelevant spend.
- Keep abreast of PPC and SEM trends

**Qualifications and Education Requirements**
- 1-2 years of experience in a PPC/SEM or Digital Marketing capacity.
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
- Excellent communication and teamwork skills to collaborate cross functionally with other marketing team members.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g., AdWords, Bing, Yahoo) is required.
- Proficient knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
- Understanding of HTML and XML is a plus.
- BSc/BA in Marketing, Digital Media, or a related field or a combination of education and experience.
- AdWords and Bing Ads certifications are a plus.

**Additional Skills and Experience**:

- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Strong understanding of digital marketing KPIs and their impact on business objectives.
- Strong analytical skills to interpret data and derive actionable insights.
- Excellent communication and presentation skills.
- Attention to detail and a passion for driving results through data-driven insights.
- Ability to work collaboratively and independently in a fast-paced environment.

**Work Location**:
This position offers a remote work arrangement or a hybrid setting.

If you're passionate about leveraging data insights to drive business growth and thrive in a collaborative environment, we'd love to hear from you. Join us in shaping the future of Woodland Mills’ digital presence and engaging with our audience in meaningful ways.

Come and join a team that is passionate about delivering top notch forestry products and service to its customers.

Pay: $70,000.00-$80,000.00 per year

Work Location: Hybrid remote in Port Perry, ON L9L 0C3

Application deadline: 2024-05-31