Web Marketing Associate
5 months ago
**Start Date: Immediate**
**The Opportunity**:
Winsham is a leading wholesaler, manufacturer, and distributor of bed, bath, table, healthcare, kitchen, and utility linen. We are a favourite Canadian supplier to commercial and institutional customers, as well as the hospitality, healthcare, and special events industry.
**Responsibilities**:
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance and effectiveness of all digital marketing campaigns, both quantitative and qualitative evidence
- Brainstorming new and creative growth strategies through digital marketing
- Maintain content in our e-commerce platform, adding and removing items, maintaining, and enhancing product information and imagery, measuring engagement and sales, and reporting performance to key stakeholders and decision makers
- Plan and execute e-commerce activities (e.g., customer targeting, customer acquisition, customer service support, and ongoing customer communication)
- Responding to online product enquiries and the online chat
- Liaising with 3rd party partners to optimize our digital marketing strategy, and ensuring a successful customer e-commerce experience
- Processing online orders
- Understand growth objective, customer segments, product offering, and general business operations
- Performs other duties as assigned
**Minimum Requirements**
- University degree in Business or Marketing
- Minimum 1-2 years experience in related field (marketing, content writing, social media)
- Prior knowledge in the industry would be beneficial, however, willingness to learn and adapt in new environment is essential
- Digital marketing background is an asset
- Prior experience with social media marketing tactical experience, social analytics and measurement is an asset
- Experience creating targeted and segmented digital marketing campaigns
- Positive attitude and accountability, and high attention to detail
- Self-starter who takes initiative, looks at problems as an opportunity (to solve) and is not afraid to offer ideas
- Collaborative and team participant but able to work independently and meet deadlines
- Strong organizational, time-management, and planning skills
- Maintain up-to-date industry knowledge of trends, technologies, and best practices on an ongoing basis
- Strong customer service skills
- Fast thinker and learner
- Strong written and oral communication skills
**Ability to commute**:
- Markham, ON: reliably commute to work location
**Experience**:
- Related field (marketing, content writing, social media): 2 year (preferred)
Work remotely:
- No
**Job Types**: Full-time, Permanent
**Benefits**:
- Dental care
- Extended health care
- On-site parking
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Thornhill, ON L3T 7N5: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's Degree (preferred)
Work Location: In person
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