Marketing Director

2 weeks ago

Burnaby, Canada Ferguson Moving Full time

**Job Description: Director of Marketing - Ferguson Moving and Storage**

Are you a trailblazing marketing professional with a passion for driving growth, creating impactful campaigns, and strategic expansion?
Ferguson Moving and Storage invites you to take the lead as our Director of Marketing at our national headquarters. This pivotal role offers a unique opportunity to play a central role in opening 8 new locations within the next 2 years, encompassing both franchise and corporate establishments, while working collaboratively with regional teams to elevate our brand to new heights.

**About Us**: Join an organization with over a century of legacy and a future poised for exponential growth. At Ferguson Moving & Storage, we pride ourselves on being recession-proof, pandemic-proof, and committed to delivering exceptional service. Our professional, supportive, and customer-centric environment sets the stage for a rewarding career.

**Objectives**:
Performance Objectives:

- **Expansion Excellence**:

- Lead the strategic opening of 8 additional locations within the next 2 years, a fusion of franchise and corporate establishments.
- **Lead Generation Mastery**:

- Drive high-quality leads through innovative strategies for our moving and storage services.
- Identify and capitalize on opportunities to generate leads for new franchise owners, expanding our network.
- Optimize lead generation campaigns across diverse online channels, staying ahead of digital marketing trends.
- Spearhead the identification of new markets, conducting insightful market research for data-driven decision-making.
- **Strategic Go-to-Market Execution**:

- Formulate and execute a comprehensive go-to-market strategy, collaborating with regional teams for seamless implementation.
- Craft a detailed marketing plan with clear objectives, target audience focus, compelling messaging, and channel optimization for maximum impact.
- Develop and implement a budget allocation strategy to ensure optimal resource utilization.
- **Centralized Performance Control**:

- Operate from our national headquarters, providing centralized support and maintaining control for all locations.
- Collaborate with regional teams to ensure cohesive implementation of high-impact marketing strategies, fostering a performance-driven work environment.
- **Innovative Marketing Solutions**:

- Infuse creativity into campaigns, crafting engaging strategies that resonate with our diverse target audience.
- Develop compelling messages and unique value propositions that distinctly position our brand in the market.
- Collaborate cross-functionally to align marketing initiatives with overarching business goals.
- **Analytical Insights and Optimization**:

- Leverage analytical skills and expertise in tools like Google Analytics to derive actionable insights for continuous campaign optimization.
- Understand the customer journey to develop personalized and impactful marketing strategies.
- Continuously monitor KPIs to measure the success of lead generation efforts and optimize customer acquisition cost.
- **Strategic Vendor Engagement**:

- Take ownership of the marketing function, strategically managing budgets, and executing high-impact campaigns.
- Engage external vendors and partners strategically to enhance our marketing capabilities.
- Nurture strong relationships with vendors for optimal service delivery, aligning with performance-driven goals.

**Join our Innovative Team**: As the Director of Marketing at Ferguson Moving and Storage, you'll lead the charge in shaping our brand, driving growth, and crafting compelling narratives. If you're a forward-thinking marketer with an eye for trends and a dedication to achieving outstanding customer acquisition results, we want to hear from you

**Job Type**: Full-time

**Schedule**: Monday to Friday

**Supplemental Pay Types**: Bonus pay, Healthcare Benefits

**Ability to Commute/Relocate**: 218-4259 Canada Way, Burnaby, BC

**Experience**: Marketing: 3 years (preferred)

**Language**: English (required)

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