Product Planner

2 months ago


Regina, Canada Brandt Full time

**Duties and Responsibilities**:

- Competitive and Industry Analysis_
- Identify the market leaders with the ability to provide insights on product specifications & options.
- Understanding of our competitors’ value propositions & performance attributes that contributes to their market share.
- Customer Engagement_
- Work directly with targeted customers in one-to-one or group discussions to gain expert insights to understand their current issues and pain points with existing products.
- Develop a clear understanding of the commercial aspects of the product that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
- Understand customer business practices and priorities across multiple production systems to validate product-market fit.
- Define Product Opportunity_
- Ensure products are innovative, competitively priced, appropriately featured, and align with the overall strategy of the organization.
- Collaborate with a cross functional teams to execute Brandt’s Product Development Process, ensuring that customer value targets and functional requirements are being met.
- Report to Internal Stakeholders on progress of product development throughout the duration of the project.
- Product Onboarding_
- Transfer product and market knowledge to Sales and Marketing teams to inform on who our customer is and how our product will allow customers to be more productive, efficient & profitable.
- Inform on the unique value proposition and showcase the benefits that our product has over the competitive alternatives.
- Highlight features that are valuable to the customer for success.

LI-onsite

**Required Skills**:

- Strong organizational and communication skills (both written and verbal).
- Ability to collaborate across all levels and departments within the organization.
- Understanding of business and product financial metrics.

Required Experience

We seek an individual passionate about understanding how well-designed and manufactured trailers can enhance customer productivity, ease of use, and return on investment. Success in this role requires curiosity, market understanding, and the ability to analyze customer trailer usage. This opportunity allows you to shape Brandt’s product vision for years to come.
- Relevant experience in product use, sales, design, customer support, or manufacturing is an asset.


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