Creative Lead

4 weeks ago

Vancouver, Canada Emily Carr University of Art + Design Full time

**Job Title**
- Creative Lead**Permanent Full-Time Position**

**8:30am to 4:30pm / Monday to Friday**
**(Hybrid + Flexible Work Options Available)**

**Pay Grade L ($70,652 to $75,621 per annum)**

Merging studio practice, research and critical theory in a collaborative environment, Emily Carr University encourages experimentation at the intersections of art, design, media and technology. We’re ranked as the top university in Canada to study art and design, and 24th in the world. We have 1,800 graduate and undergraduate students, with thousands more taking workshops, certificate programs and individual courses. Our faculty, staff and alumni are recognized as outstanding creators and leaders who advance the social, cultural and economic health of society. You can learn more about Emily Carr University at ecuad.ca/about.- As the Creative Lead, you will develop and execute creative design concepts, strategies and campaigns for Emily Carr University (ECU) and the many departments the Communications + Marketing (C+M) team supports within the university. This role provides day-to-day supervision to the Graphic Designer and closely collaborates with members of the C+M department on integrated, cross-functional communications and marketing initiatives in support of the university’s goals and priorities. The Creative Lead is responsible for upholding the integrity of ECU’s brand and works with the Executive Director of Communications, Marketing + Public Affairs, and the Director of Marketing + Digital Strategy, to ensure ECU’s brand remains relevant in a rapidly changing, highly competitive market and digital landscape.
- **Benefits of Joining the Emily Carr community**:

- Enrollment in a comprehensive benefits package, including Dental Coverage, Extended Health, Disability Coverage and Life Insurance.
- Membership in the Municipal Pension Plan.
- Access to personalized telecommuting options.
- Competitive Vacation and Professional Development benefits.

**Some Typical Duties Include**:

- Acts as the university’s brand identity expert, educates on brand adherence and leads in establishing and communicating visual identity guidelines - all with the goal of growing ECU’s brand recognition, reach and awareness.
- Develops and executes innovative and effective design concepts from beginning to end, aligned with creative briefs and in sync with communications and marketing objectives geared to reaching and connecting with target audiences.
- Provides strategic visual communications and marketing advice to senior administrators, staff and faculty; works collaboratively with internal partners to understand a project’s goals and objectives and leads a consensus-building creative design process to achieve desired results.
- Supervises and mentors the Graphic Designer in day-to-day operations by assigning and prioritizing work, providing constructive feedback and quality oversight; contributes to building and maintaining a culture of inclusivity, trust, support and care.
- Conceptualizes and delivers innovative and contemporary design assets and provides creative art direction for a full portfolio of annual and unique/one-off projects with a high public profile.
- Manages projects and is responsible for production calendar planning. Establishes and oversees day-to-day workflows from inception to delivery for creative projects; builds and maintains processes to ensure the creative team runs in an organized and efficient manner.
- Works with the Director of Marketing + Digital Strategy to support the university’s student recruitment and strategic enrollment management goals through the development of creative design assets for effective recruitment marketing campaigns. Similarly, creates dynamic materials to engage the public and attract donors and supporters by visually positioning the university as worthy of support.
- Collaborates with members of the communications and marketing team to create impactful multi-media campaigns across digital platforms for internal and external audiences, bringing campaigns to life through strong visual storytelling techniques that keep ECU on the cutting-edge steps ahead of the university’s competitors.
- Performs research to stay current with industry trends, grow and maintain knowledge of creative tools and design and visual storytelling trends in the post-secondary sector to ensure ECU remains relevant, contemporary and distinct in its visual presentation. Provides advice to senior leaders on emerging best practices and recommends shifts in brand strategy as appropriate.
- Provides creative oversight for the university’s website; works with web content and marketing team members, and contracted web developers, to continually improve the look, feel and user experience of the university’s website with creative design principles, usability, and accessibility front of mind.
- Reviews and approves all design materials and publications across all departments for brand qua

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