Social Media Manager

2 weeks ago


Woodbridge, Canada Sporting Life Inc Full time

**Sporting Life**

Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in
_living the Sporting Life_. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

**Job Type: Social Media Manager**

Reporting to the Sr. Marketing Manager, the Social Media Manager will leverage their experience and talents to elevate the Sporting Life brand through social media. They will attract and interact with our customers online, achieving superior customer engagement through compelling storytelling, with the goal to optimize and monetize paid advertising campaigns and drive traffic to our stores.

**Your Responsibilities**
- Lead the organization’s social media strategy, working with other functional teams to develop content plans
- Manage the social media calendar with the ability to read, react, and adapt in real-time
- Work with writers to develop content for the Sporting Life blog, including editing and publishing
- Develops and creates content (i.e. videos, reels, etc.) for social channels
- Manage and oversee social media advertising campaigns
- Use creative thinking and digital know-how to craft compelling, sharable content
- Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand awareness and increase market share
- Build social relationships with online influencers, vendors and both potential and existing customers
- Undertake regular reporting of social media performance and analytics, leveraging analysis to improve our social efforts over time
- Act as an extension to the Customer Care team by responding in a timely manner to customer questions, inquiries or comments
- Adheres to the Occupational Health and Safety Act (OHSA), specifically Employee’s Responsibilities (Section 28) and the Supervisor’s Responsibilities (Section 27)
- Performs other related duties as required

**What You Offer**
- Aficionado of an active lifestyle
- 3-5 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space
- Post-Secondary Education in Marketing, Communications or related discipline
- Experience with optimizing paid social media campaigns using Facebook Business Manager
- Excellent communication skills with an understanding of how to effectively communicate across different digital platforms (French language skills would be a bonus)
- Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
- Experience with social media monitoring and publishing tools
- Solid project management skills with a proven ability to translate objectives into programs that effectively reach the target audience
- Ability to multi-task and oversee many projects and deadlines simultaneously with changing priorities
- Excellent organizational skills, as work projects are short cycle; frequent new projects
- Self-starter with the ability to work independently and produce results under pressure

**Who You Are**
- You live for the great Canadian Outdoors.
- You live for Skiing, Snowboarding, Cycling, Running and Tennis.
- The mix of fashion and sport is what makes us unique.
- You believe in the spirit of team, joining leaders, being part of constant innovation and working alongside the best staff and vendors in the business.

**What We Provide**
- Access to the best brands and vendors including training and learning opportunities
- Competitive compensation
- Amazing product discounts
- Professional growth and development
- Flexible schedules

**Sporting Life is #unlikeanystoreintheworld**
- Sporting Life Inc. is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process._


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