Manager, Broadcast Investments

7 months ago

Toronto, Canada Merkle Full time

**Other**:
**Toronto, ON**

**About the job**:
The Manager, Broadcast Investment is responsible for developing a high-performing team and providing guidance on client and campaign strategy. The Manager, Broadcast Investment will oversee the entire buying and implementation process of Broadcast Investment for their dedicated client groups and collaborates with trafficking, media operations and media planning teams to achieve client goals. This role is critical in partnering and providing input into the overall corporate investment direction as well as overseeing the quality standards of the team’s buying strategy and execution.
- Manage, coach, and develop teams across activation deliverables through the campaign lifecycle to improve and optimize the media buy to achieve client goals.
- Coaches team to develop investment strategies that maximize media dollars and media efficiency.
- Drives employee retention by providing feedback to the Leadership and HR team to help retain top broadcast talent in Canada.
- Grows the sophistication of the team’s media knowledge, expanding into data and technology.
- Leads and drives positive working relationships with vendors and guides vendor selection to support the corporate commercial investment direction.
- Identifies development areas in team members to help achieve and drive their performance goals for the year.
- Drives Media Brand and client adoption of DAN capabilities, e.g. The Story Lab, Dentsu Data Labs, Cardinal Path, ICUC, etc.
- Supports the media planning teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Facilitates the implementation of quality control processes and systems across client groups.
- Develops the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Participates and presents in new business efforts for the Canadian Network.
- Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing or related field.
- A minimum of 4 years of media planning and/or buying experience focused on Broadcast Channels and a minimum of 1-year experience leading a team.
- Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
- Ability to instils confidence and manage expectations with internal and external stakeholders.
- Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
- Strong negotiation, presentation and people skills.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
- Must have experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.).
- Must be able to collaborate with cross-functional teams and multiple stakeholders.

**Additional Information**:
LI-DM1

**About the Company**:
Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

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