Brand Marketing Associate

2 weeks ago

Edmonton, Canada Alberta Machine Intelligence Institute Full time

**Brand Marketing Associate**

January 13, 2023

*
Application Deadline: *January 27, 2023
**Start Date**: March 2023
**Duration**: Permanent

“Do you know how to turn a phrase like nobody’s business? Are you obsessed with concise, impactful writing? Do you have your eye on the social media horizon? Read on - this may be the role for you
Put your creativity and industry knowledge to good use in Amii’s new Marketing Associate, Brand role, delivering social media and content that inspires and connects with our audiences.
If this piques your interest, please reach out I’d love to hear from you.”
Britt Ayotte, Marketing Specialist - Brand

**About the Role**
The purpose of this role is to increase Amii brand awareness and grow our subscriber base.
Reporting to the **Marketing Specialist - Brand**, the **Brand Marketing Associate** is accountable for implementing product marketing strategies that grow brand awareness and subscribership for Amii.
The role focuses on achieving excellence in three main accountabilities:

- Copywriting and editing
- Content creation (e.g. blog posts, landing pages, case studies, downloadable whitepapers or e-books, and multimedia content such as video scripts and infographics).
- Cross-channel content marketing

**Key Responsibilities**:

- **Research**:Help position Amii as a market leader by staying on top of and sharing relevant market trends within the MARCOM team.
- **Positioning**:Develop a deep understanding of what Amii does, who our products are for, and how the products solve customer pain points in ways other solutions don’t.
- **Planning**: Understand the journey people take to become customers of the various Amii products. Collaborate with internal departments (design, content, digital, product, sales) to implement marketing tactics that move people from awareness to consideration and evaluation.
- **Content Marketing**: Think like a niche media company. Support the implementation of a calendar of content marketing strategies that act like a magnet attracting the right people to Amii. Work towards making Amii the go-to information source for prospective and current funders, customers, students, researchers, media, etc.
- **Social Media**: Deliver channel-specific social media content that helps grow our following. Implement social media campaigns that convert followers into subscribers
- **Copywriting**: Write, edit and optimize content based on set campaign goals. Frame messages in a clear, concise, and compelling way.
- **Content Creation**: Create content that is authentic, educational, inspiring, and entertaining, never self-centred or sales-y. Content that Amii staff, students, partners, and customers are excited to share on their personal social media accounts.
- **Evaluation**: Tell stories that drive business outcomes. Evaluate project marketing strategies using relevant KPIs and feedback from existing and prospective customers.
- **Optimization**:Continually test and optimize. Use appropriate data to make content and strategy recommendations

**Required Qualifications**:

- 2-3 years of experience in communications, marketing and/or public relations
- 2-3 years of hands-on experience in social media management, content management systems, and customer relationship management systems (including marketing automation)
- Post-secondary education in a related discipline (Marketing, Communications, Production/Stage Management, Arts/Film Management)

**Attributes and Expectations**:

- Strong interpersonal communication skills for effective interactions with internal departments and external stakeholders. Operates with the highest standards of integrity and trust
- Exemplifies excellent verbal and written communication skills
- Highly organized and has the ability to manage a multi-stakeholder environment
- Exceptional time management and allocation skills
- Solid understanding of project management principles

**What you'll love about us**
- A professional yet casual work environment that encourages the growth and development of your skills.
- Participate in professional development activities
- Gain access to the Amii community and events
- A chance to learn from amazing teammates who support one another to succeed.
- Competitive compensation, including paid time off and flexible health benefits.
- A modern office located in downtown Edmonton, Alberta.

**About Amii**
One of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.
**How to Apply**

**Job Types**: Full-time, Permanent

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