Asics Apps
4 weeks ago
ASICS Apps lives by ASICS’ founding philosophy, "Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body.” We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind.
The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps.
Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you
Position Overview
This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve.
Product Line
This role will be working on ASICS Apps products.
Work Location
**Responsibilities**:
- Develop and manage content for social media platforms, ensuring alignment with brand messaging and marketing goals.
- Analyze campaign performance and prepare detailed reports to measure success, identify trends, and inform future strategies.
- Collaborate with cross-functional teams to create and distribute content that resonates with target audiences.
- Assist in creating and maintaining a content calendar for digital channels, ensuring timely and consistent delivery of messaging.
- Research and propose new marketing trends, tools, and techniques to enhance campaign effectiveness.
- Coordinate with design and development teams to ensure campaigns are visually appealing and technically sound.
- Meaningfully participate in diversity and inclusion initiatives across the ASICS Apps teams
Education & Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in a marketing role, preferably in lifecycle marketing or digital marketing.
- Proficiency in analyzing marketing data to derive actionable insights.
- Excellent written and verbal communication skills.
- Strong creative mindset with excellent attention to detail and the ability to effectively manage multiple tasks simultaneously.
- Familiarity with tools such as Google Analytics, Mailchimp, HubSpot, or similar platforms is a plus.
Bonus Education & Experience
- Experience with Iterable campaign management
- Experience with B2C subscription marketing
- Comfortable with copywriting when needed
- Experience with Paid Media
Performance Measures
- Demonstrated ability to problem solve
- Effective completion of assigned tasks
- Efficient use of time and resources
- Continuously learning and improving in your role
- Quality of work performed
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offences, genetics, disability, age, marital status, family status, veteran status, or fitness level.
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