Digital Marketing Assistant Manager

7 months ago


Edmonton, Canada ATB Financial Full time

**Our bottom line is different.**

There’s something special about working at ATB, and it’s been recognized on every top employer list that matters. Maybe it’s our exceptional culture where your total wellness is supported through market-leading benefits and you’re free to bring your whole self to work. Maybe it’s our commitment to a growth mindset and our unrelenting thirst for making it possible for fellow Albertans—even the ones who aren’t our clients.

Whatever it is, you won’t find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.

Department: Culture, Communication and Marketing

Job Number: REQ7522

Location: Edmonton or Calgary, AB (Hybrid within Alberta)

Paygrade: J - OTH

System Title: Marketer 5

Positions available: 1

Leader Name: Associate Director, Digital Marketing

Work Arrangement: Hbrid: You’ll work both remote and onsite, where time onsite is based on your job accountabilities and performance objectives.
- Responsible for generating ideas and creating strategies to help effectively reach target audiences online to achieve business and campaign goals.
- Help establish KPIs and identify the tools required to successfully execute the digital strategy.
- Use marketing automation tools to understand and nurture prospects and clients based on individual wants and needs to influence awareness, consideration, acquisition and deepening objectives.
- Responsible for delivery of the digital strategy, nurture path or digital journey to meet marketing objectives across channels. Understanding of inbound and ABM approaches when appropriate.
- Collaborate and support the creation of strong, compelling and strategic media recommendations on how digital channels can be used to integrate the client journey and being able to define the role of digital.
- Be an active and equal partner participating in the assigned squad(s) for the area of business.

**Requirements**:

- University or college degree in marketing, business, communications or equivalent.
- 2-5 years of experience in marketing.
- Excellent communication skills.
- Time management skills including, effectively prioritizing tasks, managing deadlines, and optimizing workflow to ensure timely completion of projects.
- Having a proactive mindset with a demonstrated ability to anticipate needs, identify opportunities, and take action without explicit instruction.
- Being flexible and open-minded in response to unexpected changes or obstacles, and able to quickly adjust strategies or approaches as needed.
- Financial services experience is an asset.
- Experience with marketing tools including, but not limited to: Episerver/Optimizely, Hubspot, GA4, Clickmeeting, Miro, and SiteImprove.

**At ATB, we know that as you develop in your career, you gain many transferable skills.** If you believe your experience and qualities are what we are looking for, please consider applying.

**Benefits**

**Be great. Be you. Believe.**

**What happens **next**?**

**Stay in touch**

ATB is excited to know you’re interested in a career with us Follow us on LinkedIn, Facebook and Instagram to get the inside scoop on what our team is up to.
LI-Hybrid



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