Sem Specialist

**About Us**

Mediology (formerly DSA Media) is proud to be western Canada's largest independent media group. With many full-time media professionals and unique partnerships, we embrace the fusion of smart media strategy with leading edge technology.

We are an advertising agency that works in all forms and placements of media, from out of home, radio, television and digital. Our team is comprised of seasoned and up-and-coming media professionals that have a passion for finding the right media mix for our client’s advertising needs.

But we’re not content to stop there. We continue to grow as a leader in media strategy and management with deep talent, sophisticated systems, and the proven ability to target audiences, optimize campaign results, and maximize ROI.

**The Role**

We are looking to hire a specialist in the paid search arena. This includes both Bing and Google ads. The chosen applicant will be working with a number of different industries and clients. They will be familiar with SEM copywriting, planning tools and estimating, optimizing campaigns and be comfortable with providing updates and reporting to clients.

**Job responsibilities**:

- SEM creative copywriting. This includes keyword, ad copy and extension creation.
- A passion for keeping up with the latest industry changes and news.
- Understanding optimizations possible within the platforms and knowing when to implement.
- Being comfortable with understanding our SEM operations and adapting these guidelines into your everyday work.
- Handling client feedback and working with clients to provide a campaign tailored to their KPI goals.
- Gathering data and tracking of campaigns to ensure performance is on pace for delivery.
- Communicating and collaborating with team members to ensure the right media mix within a budget.

**You have**:

- An understanding of keyword research tools and planning.
- Strong verbal and written communication skills, both internally and externally.
- Strong attention to detail and organization.
- Experience interpreting data and providing rationale in a clear, concise manner.

**Not required, but considered an asset**:

- Completed Google Ads Search Certification and Microsoft Search Advertising Certification.
- Some SEO knowledge.
- Familiar with website analytics and conversion tracking.
- Familiar with project management systems (we use Basecamp).

**Why Mediology?**
- We offer remote positions, but also the opportunity to work in one of our offices located across Western Canada if desired.
- We work to provide a flexible schedule if needed.
- A competitive benefits package offered after three months of employment.
- This position is a temporary maternity leave coverage, but for the right fit there may be opportunities for advancement if desired, after the one year.

**Salary**: From $49,535.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Paid time off
- Vision care
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- SEM: 1 year (preferred)

Work Location: Remote

Expected start date: 2023-06-05