Account Based Marketing Coordinator

3 weeks ago

Ontario, Canada IsoMetrix Full time

IsoMetrix is a leading integrated risk and compliance management software company with offices in the USA, Canada, Australia, United Kingdom, and South Africa. We provide state-of-the-art solutions for ESG, EHS and GRC management.

Backed by the leading private equity firm Carlyle, an investment firm with $293bn of assets under management, SaaS-oriented business model.

**Main purpose of Job**:
Develop, coordinate, and execute account-based marketing campaigns. Collect data about target demographics and analyze market trends to improve the company's marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.

**Advantages of working for IsoMetrix**:

- Remote role (bi-weekly work from an office location maybe required)
- Birthday leave
- Unlimited access to learning platform
- Competitive health and pension contributions

**Primary responsibilities**
- Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
- Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
- Collaborate with sales and marketing to select key accounts, delivering a tailored message
- Deliver account research and analysis to drive ABM strategies
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Partner closely with marketing and sales teams to ensure strong marketing and sales alignment
- Document processes and best practices for marketing and sales teams to reference

**Minimum qualification and experience**:

- Sales and/or Marketing Qualification
- 2+ years of experience in account-based marketing role.
- Experience with ABM Tools and ABM platforms, CRM systems, and marketing automation tools is essential to manage the technical aspects of ABM campaigns.
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
- Team player that is able to work both collaboratively and autonomously
- Strong project management, time management, prioritization, and organizational skills
- Experience managing and prioritizing multiple projects simultaneously
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Proactive self-starter, demonstrating high initiative and critical thinking
- Proven ability to think strategically, but with exceptional attention to detail in execution

**Personal attributes**:

- Understanding of both sales and marketing processes
- Must have strong communication, interpersonal skills, and time management skills.
- Energetic, self-driven person.
- Positive attitude, team player, and hard worker.
- Stay calm under pressure and can multitask.
- Passion for software systems and quick learner.
- Good documentation skills.

The **IsoMetrix DNA** encompasses the following core values and behaviours:

- Own It
- Do the right thing
- Embrace Ideas
- Win together
- Think Beyond

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