Sbm, Beer, Convenience/ntw

Job Description:
Do you want to be part of turning some of the world’s largest spirits brands into the world’s most powerful brands in culture today? Do you have an equal thirst for over-delivering business targets and performing with creative excellence?

If so, we are seeking a Senior Brand Manager to lead the strategic agenda for our Beer, Convenience/NTW portfolio

As marketers at DIAGEO, we thirst for greatness, and are proud to lead the future of some of the worlds’ most famous and admired brands - brands built by entrepreneurs and philanthropists, true dreamers whose values we honor and sustain. We stand on the shoulders of these giants and look to become the giants of the future. We challenge and support each other to be the best, setting high standards and celebrating our success when we exceed them.

Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own - because you want your legacy to be worthy of that of our founders? If so, the Senior Brand Manager, Beer, Convenience/NTW portfolio role may be for you

Purpose of Role

Manage the Beer, Convenience/NTW portfolio business in Canada to exceed business goals, create industry-leading marketing campaigns and recruit the next generation of consumers to our brands.

Summary of Responsibilities:

- Lead brand marketing plans:

- Develop a category view of Beer, Convenience/NTW portfolio, in a way that advances DIAGEO Canada’s participation in the category
- Establish 5-year vision against Brand contribution/vol. mix to deliver against market ambition for category
- Developing long-term brand strategy and marketing business plans based on consumer, customer, and shopper insight
- Leading cross-functional agency teams to deliver best-in-class integrated marketing plans, implementing exceptional growth drivers and activities from media to trade to experiential
- Being passionate and advocating for the success of this portfolio, both internally as well as commercially, to drive focus on these up-and-coming brands with key collaborators.
- Working with the innovation team to develop new innovations and formats that will drive sustainable long-term growth
- Managing the liquid forecasting process
- Being performance obsessed, understanding the nuances of each business to intervene and adapt plans quickly if needed
- Understanding how to relevantly connect the brands in culture and with their consumer cohorts
- Manage one (1) direct report who will support across each brand with budget, performance, and other core marketing activities.
- Partner effectively with Innovation, Customer Marketing, Commercial and cross-functional partners.

Key Functional & Leadership Capabilities:
Leadership:

- Be the portfolio’s #1 cheerleader, driving excitement and energy to support the brands
- Always explore and create new possibilities and get excited about testing-and-learning different models and approaches on these brands
- Be inspired and inspiring about what we do - understanding consumers and building brands for the future.
- Sweat execution is key - PowerPoint slides and concepts alone do not make their way to the consumer
- Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
- Be performance motivated

Strategy:

- Have a vision for this portfolio, understanding what its role is and where it can go within the broader Diageo Beer, Convenience/NTW portfolio portfolios
- Have experience with shaping brand architecture and portfolio management
- Previous experience developing brand strategy and Marketing Business Plans
- Ability to clearly define a brand’s role, positioning, purpose, and consumer target
- Thorough understanding of all Diageo data inputs, demonstrating an ability to triangulate that into simple, clear, and effective actions.
- Ability to manage multiple projects effectively, prioritize and drive to action

Creative:

- Experience in developing effective creative communications and programs (ATL + BTL) across brand platforms.
- Demonstrate consumer insight and achieve creative excellence and effective marketing programs

Media:

- Experience managing media budgets; always curious about finding new ways to connect in-culture and drive high value

Commercial:

- Strong commercial foresight with ability to enroll and motivate regional commercial/customer partners
- Experience leading the analysis of business results, highlighting clear implications and recommendations
- Have a passion for the commercial side of the business - understanding motivations for the trade and staying up-to-date on drinks culture.

Manage People for Success:

- Highly-skilled relationship builder and influencer
- Effectively motivate and lead junior teammates and cross-functional teammates to produce exceptional work

Soft Skills
- Someone who is inclusive of different working styles, c