Search Engine Optimization

1 month ago


Montréal, Canada Iko Brands Full time

As the SEO Specialist, you'll be working with our internal SEO team, in-house marketing, product, and engineering teams, implementing SEO best practices to grow organic traffic. This position will be responsible for executing SEO work, analysis and measuring results. This will include research & technical SEO. Our SEO Specialist is expected to monitor the changing landscape and will have up-to-date knowledge of the space.

RESPONSIBILITIES
- Work with and assist our SEO Director
- Execute Key SEO tactical objectives for projects - including on-page optimizations such as metadata updates, internal link optimization, and image optimization
- Keywords research, keyword analysis, content optimization, and site auditing
- Analyze SEO performances using Google Search Console and other SEO tools (SEMRush, Ahrefs)
- Run backlink audits and setup outreach strategies
- Execute backlink acquisition strategies to increase brand awareness
- Analyze inbound links to ensure quality standards.
- Identify and remove any potential harmful backlinks that could negatively affect website ranking
- Research and analyze competitor content and links
- Learn and stay ahead of the latest search engine changes, updates, and strategies

**Requirements**:
SKILLS / REQUIREMENTS
- 2-4 years of professional experience in SEO, analytics, algorithms, techniques, link building, and tracking tools
- SEO experience and experience with SEO tools, Google Analytics, Google Ads, Webmaster Tools, and ranking Tools
- Writing experience an asset
- We do not need your resume only. Show us examples of your workshow us your own web site
- Independent, proactive individual who also works well in teams
- High levels of integrity, autonomy, and self-motivation



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