Content Marketing Manager

5 months ago

Vancouver, Canada Scoop Solar Full time

We are looking for a tech-savvy, detail-oriented **Content Marketing Expert** to join our mission-driven organization. In this hands-on role, you will have a key responsibility in shaping and implementing our content marketing strategy, with the objective of attracting, engaging, and converting our target audiences. As the Content Marketing Expert, you will lead the creation and distribution of compelling content, using your strategic vision and exceptional writing skills to captivate our audience. As our company continues to grow and gain additional resources, you will gradually transition into a more strategic role, overseeing the execution of content initiatives and driving the success of our content marketing efforts. This is an exciting opportunity to join an organization dedicated to fighting climate change, make a meaningful contribution, and propel your career forward as a leader in content marketing.

**Qualification and Skills**
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience (7+ years) in content marketing, ideally within the B2B SaaS or technology industry.
- Strong expertise in inbound content strategy and execution, including SEO, content creation, distribution, and performance analysis.
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and engaging content.
- A track record of driving results through content marketing, with examples of successful campaigns and content initiatives.
- Proficiency in using content management systems (CMS), marketing automation tools, and analytics platforms.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities.
- Strong project management skills, with the ability to multitask and meet deadlines effectively.
- Collaborative mindset with excellent interpersonal skills to work cross-functionally and influence stakeholders at all levels.
- Join our passionate team and help us shape the future of climate tech through impactful content marketing.

**Responsibilities**

**Content Strategy Development**
- Collaborate with cross-functional teams to define content marketing objectives and align them with overall business goals.
- Conduct market research and competitive analysis to identify content gaps and opportunities in the climate tech industry.
- Develop a comprehensive content marketing strategy, including buyer personas, content themes, distribution channels, and key performance indicators (KPIs).

**Content Creation and Optimization**
- Create high-quality, SEO-optimized content such as blog posts, whitepapers, case studies, social media posts, videos, and website copy.
- Craft compelling narratives that effectively communicate our value proposition and resonate with our target audience.

**Content Distribution and Promotion**
- Leverage social media platforms and other relevant channels to amplify content reach and engage with the community.
- Collaborate with the marketing team to optimize content promotion through paid advertising, influencer partnerships, and content syndication.

**Performance Tracking and Analysis**
- Monitor content performance using analytics tools and leverage data-driven insights to optimize content strategy and drive continuous improvement.
- Develop and report on key content marketing metrics, including website traffic, engagement rates, lead generation, and conversion rates.
- Stay up-to-date with industry trends and best practices, proactively sharing insights and recommendations with the team.

**Instructions to apply**

**Benefits**:

- Dental care
- Extended health care
- Vision care

Schedule:

- Monday to Friday

**Experience**:

- B2B SaaS: 3 years (preferred)

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