Media Specialist

2 weeks ago

Surrey, Canada Kwantlen Polytechnic University Full time

Employee Group:
**Support Staff (BC General Employees Union)**
- Workplace Type:
**Hybrid**
- Hours of Work (BCGEU):
**8:30am-4:30pm**
- # of openings:
**1**
- Hours Per Week (BCGEU):
**35**
- Pay Level:
**13 - BCGEU Pay Grid - $32.89 to $36.71 per hour**
- Days of Work (BCGEU):
**Monday, Tuesday, Wednesday, Thursday, Friday**
- Employment Type:
**Temporary Full Time**
- Internal Closing Date:
**May 17, 2024**
- Travel Frequency:
**Occasional travel between campuses is required.**
- External Closing Date:
**Open Until Filled**
- Competition ID:
**3362**

**Kwantlen Polytechnic University**

KPU offers all learners opportunities to achieve success in a diverse range of programs that blend theory and practice, critical understanding, and social and ethical awareness necessary for good citizenship and rewarding careers. KPU strives to implement initiatives that will attract, support, engage, and retain KPU’s people and create an environment where all employees see themselves as contributing to student learning.

**JOB OVERVIEW: Media Specialist**

Reporting to the Manager, Media and Communications, the Media Specialist will provide ongoing media services, which include but are not limited to: research, writing and pitching stories related to University information and events. This position will establish, encourage and maintain strong business relationships with media outlets and personnel. Utilizing applicable software, the Media Specialist is responsible for regularly distributing press releases and related information to media, monitoring for ongoing feedback, and tracking and analyzing results. The utmost priority for this position will be to coordinate media campaigns, obtain comprehensive publicity for the University, its programs, students, faculty, alumni and donors, and evaluate results for effectiveness to ensure increased success for future media needs.

The incumbent will develop and implement support services for the Office of Communications by providing writing and copy-editing expertise, media information, and planning and communication services to the departments and service groups. The position will also assist in formulating plans, projects and policies that the department will undertake and perform some administrative duties related to the position.

**EDUCATION AND EXPERIENCE**
- Successful completion of a degree or diploma in journalism, public relations or communications or an equivalent combination of education, three years related experience and training may be acceptable with a proven portfolio.
- Minimum two years’ experience with creating, writing and editing content, including storytelling and press releases, for public relations and communications purposes, ideally within a post-secondary environment. Experience developing video, audio and digital content is an asset.
- Recent experience in a media relations role.

**QUALIFICATIONS**
- Demonstrated experience using cloud based PR software to program, send, track, analyze and file press releases.
- Proven experience using social media and developing ongoing social media campaigns to send out appropriate messages to targeted audiences.
- Demonstrated experience and success in contacting media with stories and ability to persuade them to write articles, conduct interviews, or attain other types of media exposure.
- Proven ability to explain complex or technical information in a simple yet compelling way.
- Demonstrated advanced writing, editing, and proof-reading skills for communication vehicles that deliver key messages to both general and highly targeted audiences.
- Experience writing for a variety of audiences - students, parents, faculty, staff, executive, external communities, as well as government and media.
- Proven ability to activate communication plans to support an organization’s objectives.
- Demonstrated ability to use data and specialist expertise to develop guides, aid planning or inform decisions on the best way to convey information to target audiences.
- Proven ability to evaluate effectiveness of communications or public relations campaigns using appropriate programs, research, analytics, and financial information.
- Demonstrated ability to establish relationships with media.
- Knowledge of current public relations, communications and marketing principles, practices and techniques.
- Experience with principles and processes for providing customer service to clients/ departments within the university, as well as external audiences, including government and media.
- Demonstrated ability to organize, multi-task and prioritize work effectively under pressure and to meet deadlines.
- Demonstrated English language proficiency in spelling, grammar, punctuation and writing skills.
- Excellent written and verbal communication and interpersonal skills.
- Demonstrated self-starter who seeks challenges and continual learning.
- Proven ability to work as a team player in a fast-paced working environment.
- Demonstrated a

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