Marketing Automation Leader
2 months ago
**This job will give you ALL the feels**:
At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.
The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.
**Here’s what you’ll be up to in this busy role**:
- **Creating and managing campaigns **that guide customers through every stage, focusing on keeping them loyal and encouraging more purchases.
- **Analyzing data** to make sure the right message goes to the right audience at the right time.
- **Researching new tools** to make customer journeys smoother and the team more efficient.
- **Helping with business planning**, including forecasting product needs for loyalty customers.
- **Leading the team**, guiding day-to-day work and testing new strategies to keep things fresh and effective.
**This job might be for you if you’ve got**
- A **proven track record** in developing, implementing, and analyzing automated customer journeys across multiple channels.
- **Yoda-level mastery** of marketing automation platforms like Klaviyo, Salesforce Marketing Cloud, Pardot, Cordial, or Acoustic (certifications are a bonus, they are).
- **Experience with CRMs** like Salesforce, effortlessly managing customer data and streamlining workflows.
- **Proven direct response marketing skills—**you’re great at crafting campaigns that spark immediate action and deliver results.
- Experience with **reward and subscription programs**, and you understand how loyalty communication flows and lead funnels work. (If you think a ‘funnel’ is a cake - this isn’t the job for you).
- A **data-driven mindset** with strong analytical skills—you’re able to measure program effectiveness and turn insights into action.
- A **solid grasp of consumer marketing principles**, customer segmentation, and multi-channel marketing strategies.
- **Marie Kondo-level organizational knowhow—**paired with sharp attention to detail, strong business acumen, problem-solving skills, and solid project management experience.
- A resume that highlights your experience **managing a small, cross-functional team.**:
- Experience in the **health/supplement space?** That’s a plus
- A **university degree in business or e-commerce**.
Now, time to be honest**:is this really you?** If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to meet you.
**Other Qualities You’ll Need**
At AlgaeCal we’re going to insist that you have these 3 qualities:
You’re humble
- you put the team and others’ needs ahead of your own
- You’re hungry to learn more You’re people smart
-in the sense that you’re a great teammate
The truth is, if you don’t have these qualities you won’t last long at AlgaeCal. So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.
**What Will You Earn?**
We believe in rewarding top talent. Let’s talk about salary once we’ve had the chance to get to know you better. Rest assured, we’re generous and offer above-market pay for the right person. If you bring the skills and experience, we’ll make sure the compensation reflects that.
You’ll also enjoy the following benefits:
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches
- Casual dress code
- Incredible dog friendly, Yaletown office one block from SkyTrain
- Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.
And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.
**How To Apply**
So, do you have what it takes to become the next member of team AlgaeCal?
If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. **Please, read carefully**:
**1. Write a cover letter addressing**:
- Why are you the best **Marketing Automation Leader** for this role? Give quantifiable examples of related achievements and experience.
- What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
- What are the last three books you’ve read?
- What do you do for fun?
**2. Explain what you’re doing now for a job**:
- If you don’t have one, explain why.
- If you have one, explain why you’re looking els
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