Marketing & Social Media Manager

3 weeks ago


East Gwillimbury, Canada Bombay Frankies Full time

**Responsibilities**:

- Supporting franchisees on day-to-day marketing activities, including providing approvals for ads/initiatives in line with brand guidelines.
- Working with PR agency on generating media coverage, and playing a key role in organizing and managing media/influencer events.
- Collaborate with the Marketing Department and Ownership to brainstorm and initiate new and innovative digital content growth strategies.
- Grow and manage Bombay Frankies, MightyBird and Pokeworks online social community by building followers, converting advocates and engaging influencers.
- Work with all restaurant Franchisees and General Managers to create local restaurant marketing plans.
- Monitor, build and nurture the social media presence for all our restaurant brands.
- Develop and maintain social media advertising campaigns in collaboration with The Marketing team.
- Develop and manage digital campaigns to support product, service and event launches.
- Analyze and evaluate industry benchmarks/market research regarding competitor’s programs to identify gaps and opportunities for improvement.
- Prepare accurate reports on our digital marketing campaign’s overall performance.
- Ensure brand guidelines are followed in all communication materials.
- Coach team members company-wide on content creation best practices.

**Benefits**:

- Extended health care
- Vision care
- Dental care

**REQUIREMENTS**:
Bombay Frankies is one three new fast casual restaurant concepts created by Eat Up Canada. Eat Up Canada is also the Canadian Master Franchisee for Pokeworks, and has also partnered with Open Concept Hospitality to create MightyBird. In this role, you will be managing and coordinating the social media strategy for all three restaurant brands.

We are seeking a talented and experienced Marketing & Social Media Manager to join our dynamic marketing team. As a Marketing & Social Media Manager, you will be responsible for developing and implementing effective social media strategies for Bombay Frankies, MighyBird and Pokeworks to enhance our brands presence, engage with our target audience, and drive organic growth across various social media platforms. You will play a crucial role in building and managing our social media communities, crafting compelling content, monitoring trends, creating local restaurant marketing plans and analyzing data to optimize our social media performance.



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