Social Media and Digital Marketing Specialist
5 days ago
**Overview**
**Responsibilities**:
- Develop and implement social media strategies to increase audience engagement, drive sales and increase brand awareness.
- Create effective and compelling content across a range of digital marketing channels to support the overall marketing plan (Facebook, Instagram, LinkedIn, Youtube, Blog and more).
- Research, analyze and report on digital marketing strategies being used in comparable industries.
- Respond to customer comments and inquiries on social media accounts and monitor online reviews and feedback.
- Generate, edit, publish and share daily content (original text, images, video, GIFs) that builds meaningful connections and encourages community members to take action.
- Continuously improve social channels by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information.
- Monitor digital trends and experiment with new digital tools.
- Collaborate with cross-functional teams, including communications, digital design, customer care and fulfillment to ensure cohesive customer messaging.
- Use targeting expertise to identify and reach the right audience for each campaign.
**Requirements**:
- Pursuing post-secondary education in marketing, communications, or a related field.
- Previous experience in social media management, marketing or communications.
- Experience in sales is an asset
- Proven track record of success in developing and executing effective campaigns.
- Strong communication and collaboration skills.
- Familiarity with analytics tools to track and analyze campaign performance.
**Why Canadian Spa Company?**
- The possibilities of your role are endless New ideas are always welcome on our team and you get to take complete ownership of your projects.
- Flexible hours - we are looking for 20 to 40 hours a week. Options to stay on part-time at the end of the term depending on performance.
**Job Types**: Full-time, Fixed term contract
Contract length: 6 months
**Salary**: $17.00-$18.00 per hour
**Benefits**:
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Profit sharing
- Store discount
- Vision care
- Wellness program
Schedule:
- Monday to Friday
Application question(s):
- Why should you be considered for this role?
Work Location: Hybrid remote in Oakville, ON L6J 7T5
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