Web Content Strategy Specialist

2 weeks ago

Scarborough, Canada CanPrev Natural Health Products Ltd. Full time

**Job description**

ROLE AND RESPONSIBILITIES
- Across our three brands, we own more than 20 websites and landing pages. You will oversee the content, ensuring all existing web content is up to date, as well as spearhead the development of new web resources and assets, including informative product pages, landing pages and more.
- Effectively communicate the goal of web projects via creative briefs and follow through as support to the writing team’s content and web team’s execution. This includes SEO keyword research, web template trends, industry trends, website best practices, and more.
- Ongoing content revisions, paying close attention to accuracy, layout, and user experience.
- Creatively drive organic traffic to our websites, landing pages, and online resources in order to drive conversion, and brand awareness and loyalty.
- Manage website basics, including web licenses, accessibility, backlinking strategy, and more.

QUALIFICATIONS
- Education in Marketing, Communications, or related field
- 3-5 years of experience in web content management or comparable role
- Experience with SEO keyword research, UX, Web Analytics (ie. Google Analytics or other tools) and website management tools
- Experience with project management and stakeholder management
- Familiarity with web standards and e-commerce to help level up website functionality and design
- Must be based in the GTA and able to come into the office periodically

Is this you?
- You think digital by default and embrace new ideas that put users first
- You’re detail oriented and have excellent communication and problem-solving skills
- You have a creative eye and a working knowledge of programming languages
- You know how to make informed decisions based on analytics to enhance website traction and performance

**About CanPrev**

CanPrev is a proudly Canadian company that grew out of a desire to make natural medicine safe, effective and accessible to everyone. For over eighteen years, we have focused on making the best possible products that informed patients and real natural health practitioners can use. And it isn’t just the quality of our formulations or ingredients that makes CanPrev great. We believe the best natural medicines should come with the best web content and we are looking to grow our team

**Job Types**: Full-time, Permanent

**Salary**: $55,000.00-$65,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Scarborough, ON M1S 3R5

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