Display Media Coordinator Training Program

7 months ago

Toronto, Canada DAC Canada Full time

**Top Digital Advertising Agency Seeking Entry-Level Digital Media Coordinator: Kickstart Your Career with Our Comprehensive Coordinator Training Program**:
Our immersive training program has been carefully designed to empower recent college graduates with the skills and knowledge necessary to thrive in the dynamic world of digital media advertising. This intensive program combines a mix of hands-on learning, expert-led workshops, and mentorship, covering everything from industry trends to the use of cutting-edge digital media tools. It delves into areas such as SEM, PPC, social media and programmatic advertising, equipping trainees with a comprehensive understanding of multi-channel digital advertising strategies.

The program also emphasizes data analysis and reporting, enabling trainees to make data-driven decisions that enhance campaign performance. The supportive, collaborative environment of our training program will foster your learning and help you build relationships that extend beyond the training period. At the end of the 7-week course, you will emerge with a strong foundation in digital media advertising, ready to contribute significantly to our team and our clients' success.

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Sound like your kind of thing? Let's get to the details

**What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
- Fast-paced days learning from your colleagues, preparing reports, building and launching SEM, social & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

**What we get**
- Bachelor’s Degree in Marketing, Advertising, Data or related fields
- Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset
- Demonstrate ability to build basic campaign structures on both engines
- Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
- Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts
- Strong Powerpoint skills and ability to effectively turn data analysis into storytelling
- Someone who is hungry to learn and wants to propel their career forward

**Responsibilities**
- Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).
- Produce weekly/monthly reports, covering all paid media channels & performance data.
- Work collaboratively, coordinate and communicate with internal and external partners.
- Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
- Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
- Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
- Conduct keyword, placement & market research to make additions to new and existing campaigns.
- Perform QA on campaign set-up and post-campaign launch.

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