Route Marketing Manager

2 weeks ago

Dorval, Canada Air Canada Full time

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

Reporting to the Manager, Routes Marketing pos USA & Optimization, the Routes Marketing Manager, pos USA & Optimization is responsible for the management, implementation, and quality of marketing communications campaigns that support Air Canada's leadership position on all pos USA routes marketing campaigns in support of travel to Canada (transborder flights, pos US), six freedom flights to Europe, Asia and Latam (6F pos US).

The position also involves responsibility for the management, implementation and quality of marketing initiatives for global low funnel digital optimization activities driving revenue growth on an 'always-on' basis.

This position involves management of integrated multi-channel owned and paid marketing plans and is a critical collaboration position working with internal stakeholders including Revenue Management, AC Media Desk, AC Sales Tourism Partnerships, AC CRM, Marketing Ops, AC Studio, Analytics, AC Sales Communications, requiring a mix of strategic thinking, execution and management skills to drive incremental revenue within our commercial business.

The Route Support Campaign Manager must possess excellent analytical skills, be innovative and creative, be able to maintain a relationship of trust with peers, partners, internal customers and external communication agencies

**Description and responsibilities**
Work closely with the Revenue Management and Sales departments to identify and proactively solve upcoming route issues, building strong communication rapport with RM and Sales teams in support of
- Coordinate, execute and support in the management of relevant tourism/business partnerships allowing Air Canada to have stronger visibility and reach in specific markets

Monitor, review and report on all campaign activities and results, demonstrating ROI of campaign initiatives and deriving insights for use in future campaigns
- Think strategically to contribute to new ideas and best practices based on key industry trends and assist the conversion process with an analytical, insights driven approach to solutions, contributing to the achievement of corporate annual objectives and targets with integrity
- Actively monitor market trends and competitor activities
- Manage external service providers and agencies, overseeing projects, billing, etc.
- Work closely with the Marketing Analytics team to analyze and continually improve the effectiveness of marketing communication campaigns
- Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications
- Ensure brand identity and guidelines are respected, and defend strategies and media choices
- Regularly prepare presentations and actively participate in meetings with airline leadership to facilitate strategic decisions.
- Monitor and manage the marketing budget for respective portfolio including issuing of PO's, purchase commitment authorizations, invoicing, billing and reconciliation
- Develop strong, cross-functional, cooperative working relationships with internal stakeholders impacted by route support initiatives (AC Studio, Analytics, Marketing Ops, CRM Planning, ACMD, other Promotional lanes, ecomm, Revenue Management, Network Planning, AC Sales, Corporate Communications), etc.
- Prioritize projects and campaigns in keeping with corporate and brand objectives
- Prioritize projects and campaigns in keeping with overall objectives
- Build strong relationships with clients based on trust and understanding
- Defend strategies and media choices
- Contribute to the achievement of corporate annual objectives and targets with integrity
- Actively participate in the annual marketing-communications planning process
- Provide support to Director, Routes Marketing as assigned

**Qualifications**
- University degree in Business, Marketing option or equivalent
- 3 years of relevant experience
- Bilingual - Proficient in grammar, spelling and punctuation in English and French
- Agency experience - an asset
- Practical knowledge of digital mediums including internet and social media channels
- Excellent strategic and analytical skills
- Excellent interpersonal skills, good listener and ample communication skills
- Ability to manage and prioritize multiple projects and requests from competing stakeholders and to align day-to-day responsibilities with wider corporate strategy
- Comfortable working independently and within a team environment assisting colleagues whenever possible
- Explicit attention to detail and accuracy
- High levels of ingenuity, creativity and initiative
- Resistance to stress
- Retail marketing experience - an asset

**Conditions of Employment**:
**Linguistic Requirements**

**Diversity and Inclusion**

Air Canada is strongly comm

  • Quebec Brand Marketing Manager

    7 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Quebec Brand Marketing Manager

    3 weeks ago

    Dorval, Quebec, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Quebec Brand Marketing Manager

    4 weeks ago

    Dorval, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Product Marketing Manager

    3 weeks ago

    Dorval, Canada Matrox Full time

    Position summary Matrox Video is a leading developer of video solutions for broadcast, post-production, and streaming markets. We are seeking a highly motivated and creative Product Marketing Manager to join our dynamic team. In this role, you will be responsible for driving the product positioning and messaging strategy for our innovative video...

  • Global Digital Marketing Manager

    5 days ago

    Dorval, Quebec, Canada Smardt Inc. Full time

    ENGLISH VERSION WILL FOLLOW Aperçu du poste : Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stratégies innovantes de marketing digital pour stimuler...

  • Global Digital Marketing Manager

    4 days ago

    Dorval, Canada Smardt Inc. Full time

    ENGLISH VERSION WILL FOLLOW Aperçu du poste : Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stratégies innovantes de marketing digital pour...

  • Product Manager, Ostomy

    6 days ago

    Dorval, Canada ConvaTec Full time

    Une version en français est disponible sous la description de poste en anglaise. Our search for better is changing the lives of our customers. It’s changing the careers of our people too - creating new challenges and opportunities all the time. We’re a business that never stands still. Join us as an **Product Manager, Ostomy** and you won’t...

  • Manager Schedule Planning

    6 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Director, Schedule Planning, this position will be responsible for design and...

  • Talent Marketer

    5 days ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Manager, Talent Marketing, the Talent Marketer will be responsible to attract, engage,...

  • Advisor, Defense Product Marketing

    6 days ago

    Dorval, Canada Bombardier Full time

    **Description** **BOMBARDIER** Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused on working together with a team spirit. In your...

  • Vice President, Marketing

    6 days ago

    Dorval, Canada Cardinal Health Full time

    Cardinal Health is a global healthcare products manufacturer, distributor, and provider of healthcare services and solutions with a leading national presence across Canada. With over 1400 employees nationally, our dedicated team services over 95% of Canada’s hospitals and thousands of long-term care homes, healthcare providers, direct patients, and...

  • Manager Schedule Planning

    5 days ago

    Dorval, Quebec, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Director, Schedule Planning, this position will be responsible for design and...

  • Air Canada Cargo Jobs

    3 weeks ago

    Dorval, QC, Canada Air Canada Full time

    Job Description: The Digital Marketing Manager is responsible for managing and developing the representation of Air Canada Cargo on its website and through digital marketing channels. Specifically, this position will design, orchestrate and segment all Cargo email communications to customers through digital Campaign software, [ads1] Job Responsibilities: ...

  • Air Canada Jobs

    3 weeks ago

    Dorval, QC, Canada Air Canada Full time

    Job Description: This role will support through planning and supporting customer events and tactical activities such as customer recognition events (virtual or physical) while working in close collaboration with the Cargo Marketing Manager for the planning and distribution of customer gifts and marketing assets. [ads1] Job Responsibilities: Develops &...

  • Manager Schedule Planning

    5 days ago

    Dorval, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Director, Schedule Planning, this position will be responsible for design and...

  • Cabin Crew Manager

    3 weeks ago

    Dorval, Quebec, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Air Canada is pursuing its goal to become a Global Champion. To achieve this, the In-Flight...

  • Cabin Crew Manager

    3 weeks ago

    Dorval, Quebec, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Air Canada is pursuing its goal to become a Global Champion. To achieve this, the In-Flight...

  • Manager, Program Management

    5 days ago

    Dorval, Canada Bombardier Full time

    **Manager, Program Management** **-** **MON20726** **Description** **BOMBARDIER** Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused...

  • Manager, Program Management

    5 days ago

    Dorval, Canada Bombardier Full time

    **Manager, Program Management** **-** **MON21049** **Description** **BOMBARDIER** Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused...

  • Cabin Crew Manager

    4 weeks ago

    Dorval, Canada Air Canada Full time

    Job Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Air Canada is pursuing its goal to become a Global Champion. To achieve this, the In-Flight...