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Marketing Coordinator

1 month ago

Edmonton, Canada Lucere Dermatology & Laser Clinic Full time

MARKETING COORDINATOR
- Lucere Dermatology & Laser Clinic_Lucere Dermatology & Laser Clinic is looking for a highly organized and creative **Marketing Coordinator** to lead and execute marketing initiatives that enhance brand awareness, drive engagement, and support business growth. This role requires a strategic thinker with a strong understanding of **digital marketing, event planning, brand management, website development, SEO, and leadership** within a marketing department.**Key Responsibilities:Marketing Strategy & Planning**:

- Develop and implement Lucere’s **annual marketing plan**, ensuring alignment with business goals.
- Manage **resources, timelines, and budgets** for all marketing initiatives.
- Track marketing **KPIs and ROI** to optimize campaigns and strategies.

**Digital Marketing & Brand Awareness**:

- Manage content creation and posting across all digital platforms (Instagram, Facebook, TikTok, LinkedIn, website, etc.).
- Collaborate with influencers, partners, and media outlets to expand reach.

**Website Development & Management**:

- Oversee **website development, content updates, and navigation** improvements to enhance user experience.
- Create and optimize **landing pages** for promotions, lead generation, and events.
- Ensure the website remains up-to-date with **fresh content, blog articles, and visuals** to drive engagement.

**SEO Strategy & Analytics**:

- Develop and implement an **SEO strategy** to improve organic search rankings and drive website traffic.
- Conduct **keyword research** and optimize website content for search engines.
- Monitor and analyze **website traffic, user behavior, and conversion rates**, using insights to refine strategies.
- Implement **on-page and off-page SEO techniques**, including backlink building and content optimization.

**Event Planning & Execution**:

- Plan and execute **marketing events**, ensuring a seamless experience from concept to execution.
- Manage **vendor relations**, including negotiation and coordination of logistics.
- Oversee **event themes, marketing materials (digital & print), and decorations** to align with brand aesthetics.

**Graphic Design & Brand Management**:

- Design and oversee the production of **marketing assets** (social media graphics, brochures, ads, presentations) while maintaining **brand standards**.
- Work closely with external designers or agencies when necessary.

**Photography & Videography (preferred)**:

- Capture and edit high-quality **photo and video content** for marketing campaigns, website, and social media.
- Collaborate with professional photographers and videographers as needed.

**Marketing Department Leadership**:

- Lead and coordinate marketing initiatives by setting **timelines, delegating tasks**, and ensuring successful project execution.
- Monitor and **measure marketing campaign success**, reporting key insights and recommendations to management.
- Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in marketing, digital marketing, or event planning.
- Strong knowledge of **social media platforms, digital advertising, and content strategy**.
- Proficiency in **graphic design software (Adobe Creative Suite, Canva)**.
- Experience with **website management, SEO, and Google Analytics** is a plus.
- Experience with **photography/videography** is a plus.
- Excellent **project management and leadership skills** with the ability to multitask.

**Why Join Lucere?**
- Competitive salary and benefits package.
- Opportunity to **lead marketing initiatives** in a fast-growing industry.
- Work in a dynamic, innovative, and collaborative team environment.

If you are a creative and results-driven marketing professional looking for an exciting opportunity, we’d love to hear from you

**Job Types**: Full-time, Permanent

Pay: $25.00-$30.00 per hour

**Benefits**:

- Company events
- Dental care
- Extended health care
- On-site parking
- Store discount

Flexible language requirement:

- French not required

Schedule:

- Evening shift
- Monday to Friday
- Weekends as needed

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

**Experience**:

- Marketing: 2 years (preferred)

**Language**:

- English (required)

Work Location: In person

Application deadline: 2025-03-17