Digital Commerce Manager

4 weeks ago

Toronto, Canada Mondelēz International Full time

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You work in partnership with customers to define and execute a winning growth strategy for both Mondelēz International and the customer.

**How you will contribute**

You will:

- Develop and drive broad customer relationships across all levels with a key focus on building relationships at an appropriate level within the customer.
- Execute the strategy for the customer
- Ensure the delivery of JCBP (Joint Customer Business Plan).
- Optimize the use of resources in order to obtain more profitability in the operations.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Customer-facing roles
- Growing revenue and market share
- Delivering results and problem solving
- Understanding multiple customers, go-to market strategies, structure and business practices
- Negotiating and influencing skills

**What you need to know about this position**:
**Plan digital commerce marketing and activate demand creation initiatives**:

- Build & execute plans to deliver on digital commerce revenue targets
- Manage media budget and related efforts, taking a holistic view of all media spend (incl. retail media, paid search, merchandising and other promotional/marketing initiatives), and allocating & prioritizing for optimization and ROI
- Leverage ongoing test & learns and data analytics & insights to understand campaign outcomes to deliver strong ROAS/ROI on investments, and share best practices back to eCommerce COE
- Collaborate with SMG and KAMs to create a plan closely tied to the strategic promotional calendar
- Knowledge of search & display advertising essential to role; others RMN and DSP platforms a plus
- Be on the forefront of monitoring evolving retailer capabilities, including digital commerce initiatives and retail media networks
- Manage external retail media agency partners
- Manage the creative development, as required
- Formulate a learning agenda with tools, partners and internal stakeholders

**Manage search & display advertising**:

- Owning the paid ads strategy, goal-setting and delivering execution via agency partner across retailers
- Pay particular attention to planning and managing paid search campaigns during peak promotional periods and seasonal events
- Use test & learns, and monitor key metrics to ensure campaign ROI
- Liaise with COE on best practices, both sharing back to COE your learnings, and incorporating company & industry best practices into search campaigns

**Lead the partnerships with Last-Milers**:

- Own partnership growth planning & execution
- Use test & learns, and monitor key metrics to ensure campaign ROI
- Run analytics and share insights back with wider team

**Deliver on financial goals**:

- Responsible to help set customer and brand targets
- Monthly forecasting & reconciliation
- P&L management a plus

**Analytics**:

- Responsible for real-time digital commerce metrics analysis & optimization; knowledge of industry tools a plus
- Knowledge of retailer tools and an understanding of how to bring it all together through dashboarding or other solutions
- Experience in market share analysis required

**Leadership & management**:

- Be a driver of team culture
- Be a driver of change in ways of working
- Inspire internal & external stakeholders to win

**What extra ingredients you will bring**:
**Education / Certifications**:
Minimum of a completed university or college degree in related discipline.

**Job specific requirements**:

- Knowledge of Retail Media Network platforms, product & offerings
- Knowledge of Last-Milers platforms, product & offerings

**Travel requirements**:
Ad hoc

**Work schedule**:
Full-time, hybrid GTA

No Relocation support available

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true

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