Ad Operations Specialist

4 weeks ago

Winnipeg, Canada LotLinx Full time

**Ad Operations Specialist**

Location: Winnipeg, MB, Hybrid

LotLinx, the leading automotive AI-powered VIN digital marketing SaaS (VMS: VIN Management System), is experiencing tremendous growth and has an exciting opportunity for an Ad Operations Specialist located in our Winnipeg, MB office or Remote, Canada. LotLinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Reporting to the Ad Operations Lead, and a member of the Product Operations team, there is an opportunity for a full-time, highly engaged, creative and attentive individual with intermediate to senior level experience to focus on, analyze and strategize within our SaaS/products to continue the growth and advanced capabilities within the technology.

**Impress us with**:

- Work on a cross-functional team to assist launch/onboarding, manage digital marketing efforts and optimize digital projects
- Troubleshoot potential ad and creative issues that affect implementation, onboarding, tracking and/or reporting
- Digital campaign management & insight expertise
- Analyze Product performance, KPI’s, and make recommendations on Product Improvement.
- Perform competitive analysis, research new opportunities, and use data to provide strategic recommendations that support growth and optimization
- Product and data analysis
- Provide well-conceived, accurate and impactful information through reporting and analysis to assist management in guiding improved performance and areas for optimization
- Leverage collected data to improve upon existing digital marketing campaigns and overall execution
- Oversee ad copy and create ad layout recommendations
- Ability to navigate through DBs (Big Query, MySQL, etc.), and/or exported large data sets

**A bit about you**:

- Degree or Diploma in relevant field
- 3+ years of comprehensive digital campaign management
- 3+ years Google Ads, Microsoft Advertising & Facebook Ads
- 3+ years with Google Ads Manager, Microsoft Advertising Agency & Facebook Business Manager
- Experience and knowledge within the Programmatic ecosystem; both Sell and Buy side
- Experience within reporting platforms; Google Analytics, Adobe Analytics, Webmaster Tools, Social Media Platforms
- Aptitude for product and technology
- Critical thinking skills to observe, interpret, analyze, infer and explain information in a clear and concise way
- Strong analytical skills with a keen attention to detail.
- Excellent communication skills, both verbal and written.
- Team player and willing to work with others.
- Enjoy working in a fast-paced environment with an eagerness to learn
- Exhibit capabilities in marketing analysis, pre
- and post-campaign analysis and forecasting
- Disciplined, analytical but a creative thinker and problem solver
- Proficiency in with spreadsheets and other office programs
- Some experience with Adobe Suite or similar software suite is an asset

**About Us**

LotLinx is the best-in-class AI-powered digital advertising solution for the automotive industry and Chicago’s fastest growing company in 2018 (as awarded by Crain’s Chicago Business). LotLinx uses advanced machine learning technology to help vehicle sellers analyze shopper data, identify high intent purchasers, and execute inventory-specific digital advertising campaigns.
- LotLinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status._
- LotLinx is not currently able to offer sponsorship for employment visa status._

Pay: $13.88-$42.94 per hour

**Benefits**:

- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Winnipeg, MB: reliably commute or plan to relocate before starting work (required)

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