Brand Marketing Manager

6 months ago

Surrey, Canada Washworld Full time

**Marketing Manager responsibilities include**:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.

**Requirements and skillset**:

- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools and CRMs (e.g., Google Analytics, Zozo, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns.
- Up to date with the latest trends and best practices in online marketing and measurement.

**Performance Objectives**
- You are strong enough to manage a bit of ambiguity, but still able to execute.
- Good sense of marketing priorities for high-tech B2B
- Experience marketing to various buyer personas, verticals, and stages of the buyer journey; ability to create campaigns that attract, nurture, convert, and retain customers.
- Experience with budgeting, forecasting, and cost control with a track record of delivering projects on time and within budget.
- Success in executing direct and channel marketing strategies to drive growth.
- Bachelor's degree in marketing, communications, business, or a related field (master’s degree preferred)
- Excellent communication skills, both written and verbal and knowledge of HTML is preferred.
- Proficient in using Adobe Creative Suite for creating marketing materials

**Job Types**: Full-time, Permanent

**Salary**: From $25.00 per hour

Expected hours: No more than 32 per week

**Benefits**:

- Company events
- On-site parking

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 5 years (preferred)

Work Location: In person

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