Coordinator, Marketing, Arts

2 days ago

Calgary, Canada Brookfield Properties Full time

Location

Calgary - 225 6th Avenue SW, Suite 1210

Business

At Brookfield Properties, our global network and relationships are here for our tenants and partners — wherever they are in the world. Where going to work never feels routine. We integrate commercial real estate with world-class shops, restaurants, and entertainment, creating spaces where work and play don’t just coexist, but thrive. If you’re ready to be a part of our team, we encourage you to apply.

Job Description

DESCRIPTION:
As an essential member of the regional Marketing, Arts & Events team, you will work collaboratively to support regional and corporate initiatives including office leasing strategies, art installations, event programming, marketing campaigns, branding strategies and other projects as required.

Undertaking a regional perspective and working closely as a team, the Marketing, Arts & Events Coordinator will ensure timely corporate or national branding/marketing within the region and adapt regional campaigns to be effective within any corporate or national criteria.

The Marketing, Arts & Events team will be a regional resource and will work closely with all Calgary properties to provide guidance and vision for yearly marketing strategy and events, pursuing opportunities to augment tactics, collateral and consistency across all properties and seeking opportunities to share and replicate events at various sites. Work closely with the property management teams to execute initiatives within the approved business plan budget on time and on budget, working with agencies as required but always seeking to find efficiencies and economies of scale.

This regional team is responsible for generating, brainstorming, creating, and executing the yearly marketing strategy and events calendar with buy-in from the property teams. This team is also responsible for planning, supporting, and contributing to the success of internal Brookfield corporate events including quarterly, social, charity and company events. Providing support and additional resources for the office and retail leasing marketing as needed.

The Coordinator, Marketing, Arts & Events will play a key role in developing and overseeing the execution of events and marketing strategies to support all Calgary properties and support their respective objectives with a regional perspective.

RESPONSIBILITIES:
Key responsibilities include but are not limited to:
Integrated Marketing Strategy- Assist in the design/creation and production of marketing materials, both print and digital.- In keeping with the new Brookfield Properties brand guidelines, ensure a consistent style of messaging, imagery, and communication to internal and external parties across the region. Generate digital marketing opportunities and strategies across all property sites, liaising with agency and property teams.- Update and maintain collateral for digital screens with ongoing campaigns and collateral.- Seek opportunities to develop regional strategies for the use of placemaking, events and cross-marketing Brookfield Properties across the Calgary properties.- Collaborate with the national team to receive and implement collateral for national initiatives.- Creating copy and capturing content about events and programs happening throughout the Calgary region to be shared with our National Team for Brookfield’s Intranet.- Actively participate in weekly and bi-weekly Marketing Meetings, taking meeting notes and assisting in preparing presentations.- Capturing and creating exciting content throughout our properties to be shared on social channels.- Assisting in the creation of a social media posting schedule.- Contribute new and exciting ideas that appeal to the market and our tenants.- Create and distribute the monthly Social & Culture Committee newsletter. This includes communicating and gathering information from various committees and teams throughout the region, as well as researching events and programs happening throughout the city.- Assist in the selection of promotional items for tenant and building distribution and coordinate volunteers to implement the distribution.

Event and Campaign Planning & Execution- Work collaboratively with the Marketing, Arts & Events, Executive Leadership, and Property Management team to execute corporate events, regional marketing campaigns and strategies.- Proactively contribute and assist in research, planning and execution of regional marketing campaigns and events.- Capture on-site event content to be shared and stored in our internal database.- Create campaign and event debrief documents and presentations.- Communicate and coordinate with various departments to ensure Brookfield’s level of excellence is provided to all event hosts and to ensure effective team participation in event set-up, execution, and strike-down.- Assist in the design/creation of invitations and track RSVPs for various events, recruit and coordinate volunteers as needed and oversee volunteer

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