Search Manager

2 weeks ago

Quebec Province, Canada BAM Strategy Full time

**OVERVIEW**

Do you live, eat and breathe algorithms? Are you always competing with your entourage to have the highest ranking? Are you constantly looking at how to optimise the world around you? Are you passionate about helping brands rank in the platforms where their customers are searching for their products and services. If so, this may be the perfect opportunity for you. The Search Manager, reporting directly to the Media Director, is responsible for the management, growth and development of our paid search, organic search and ecommerce promotion service offering.

**WHAT YOU WILL DO**
- Oversee and assist in the running of paid and organic search and ecommerce promotion programs
- Main point of client contact for search and ecommerce promotion related topics
- SME for search and ecommerce promotion
- Establish and enforce SEM, SEO, ecommerce promotion best practices
- Own relationships with search and ecommerce platforms (Google, Bing, Amazon)
- Support media plan development, providing recommendations around budget allocation to paid search and ecommerce promotion as well as projections on KPIs for these tactics.
- Participate in the development of search engine marketing (SEM) media plans and media plan proposals for Pharmaceutical, Consumer Healthcare and CPG brands, amongst others.
- Recommend search improvement options for media programs, and push to introduce new search products into existing campaign (e.g. Performance Max)
- Analyse SEO performance of client websites and make tactical recommendations to fuel traffic growth.
- Own accesses to search and ecommerce platforms
- Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities
- Gather and develop campaign elements for set-up of paid search campaigns (ad text, tracking, keywords, etc)
- Develop search ad copy, as required
- Deploy/upload/traffic SEM campaigns
- Provide insights into search and ecommerce program performance to be included in client reporting
- Supervising, training and developing skills of search and ecommerce team specialists by managing workload, delegating responsibilities and checking work for accuracy
- Assist in scope and time estimation development for search and ecommerce promotion initiatives
- Assist in pitches, where required

**WHAT YOU WILL BRING**
- Experience_
- Previous experience leading development of search strategies and plans
- Familiar with pharmaceutical medical legal review submission process and pharmaceutical guidelines (required)
- Previous experience in regulated industries, including pharmaceuticals.
- University degree or college diploma in a related field
- Skills_
- Knowledge of Google Ads (must be Google Ads certified), including SA360, as well as Bing
- Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
- Knowledge of Looker/Google Data Studio
- Strong analytical skills
- Strong written and oral communication skills
- Creative and innovative in approach
- Interests_
- Strong interest in search marketing
- Strong interest in digital marketing and its evolution
- Curious, by nature

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