Brand Ambassador, Rum

3 weeks ago

Toronto, Canada Corby Spirit and Wine Limited Full time

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click:
Position Summary

Do you have top-level bartending experience and strong roots in the community? Are you passionate about sharing your love for authentic spirits? Could you walk into any bar to pitch your brands, and organize events to bring them to the public? This is your chance to represent 3 authentic spirit brands, loved by both bartenders and consumers across the world: Havana Club, Altos tequila and Del Maguey mezcal.

As Rum & Tequila Brand Ambassador your unique responsibility will be to strengthen the presence of these brands in bars and restaurants. Secure visibility in top bars, win over the bartenders and get great cocktails in the hands of consumers to get them to know us.

To be successful in this role you’ll need to have a go-getter attitude, entrepreneurial mindset, a strong network in the bartender community, and the creativity to turn marketing strategies into execution.

We’re seeking a passionate and experienced hospitality professional with at least three years of expertise in high-level bars or similar ambassador roles. This Toronto-based position focuses primarily on the local market but also involves regular travel to Montreal and occasional trips to other provinces.

This is a one-year contract role with the potential for renewal for an additional year. It offers a salary of $75,000 per year, along with covered travel expenses, though no additional benefits are included.

Is this challenge right up your wheelhouse? Do you have questions? Great, we want to hear from you

Note: This is a contract position for approximately 12 months

Key Responsibilities
- Bartender Advocacy
- Create a strong relationship and brand reputation with the bartending community, getting recognized as the most authentic and preferred brands to pour to consumers
- Host competitions, trainings, guest shifts and other initiatives to create a highly engaged network
- Brand Experience
- Develop and execute brand activations to consistently build awareness and trial at key bars and events
- Partner up with lifestyle (mostly street culture) brands and events to create cultural relevance and trial among a younger audience.
- Social Media
- Build and leverage a strong social media following around your brands to engage with both industry influencers and consumers.
- Commercial
- Collaborate with the sales team to grow distribution, increasing the number of bars our brands are sold in by constantly pitching to decision-makers.
- Deliver incremental sales through your activations, bartender preference, and the increased brand equity that you’ve built.
- Education and tasting sessions with key stakeholders to facilitate buy-in
- Internal Ambassadorship
- Get internal stakeholders excited and supportive of the brands through continuous activity to win internal brand love.
- Close collaboration with the brand owners, sharing your activity and identifying new opportunities together.

Required Skills & Abilities
- _Your Mindset_
- Pro-active and highly driven, operating independently with a high standard of success.
- Highly sociable and outgoing; enjoy building a network and interacting with consumers.
- Collaborative mindset; working across departments with a positive attitude.
- A creative
- and entrepreneurial spirit, always considering how to drive business impact.
- A growth mindset with a desire to learn more about marketing and commerce, as well as becoming an expert in rum, tequila and mezcal.
- _Your Skills_
- Strong (premium) bartending experience and a significant network within the industry
- Excellent organizational skills and high operational independence. Diligence in budget tracking, monthly reporting

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