Content Strategist, Brand

3 weeks ago

Vancouver, Canada Charitable Impact Full time

**About Charitable Impact**
Charitable Impact started as a bold idea and evolved quickly into an unwavering belief: everyone should have access to resources that help them build the brighter future they imagine. Our online platform is like a bank account for charitable giving. Anyone can use it to find and give to their favourite charities from one place, give with friends and others, and get support with making their biggest impact possible. So far, Canadians across the country have donated tens of millions of dollars through our platform.

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We take care of each other*
Our team members enjoy competitive salaries, purposeful perks, and a culture that gives back and has fun doing it. We support each other, learn from one another, and grow together. We're on an adventure to make giving an intentional and joyful part of daily life So, come and join us, and let's build a brighter future together.

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What you’ll do*
We’re Canada’s leading online donor-advised fund. Our products and services make it easier for people to give charitably and create the change they want to see in the world. Yet most Canadians are still unfamiliar with donor-advised funds, which is both a challenge and a huge opportunity to connect the dots for donors of all types.

As the Content Strategist, Brand, you will be responsible for further defining and communicating our brand with Canadians in a clear and compelling way. Working on the Brand Team and reporting to the Senior Manager, Brand Content Strategy, you will help position our products and services while deepening our overarching brand narrative. A big part of this work includes a great deal of consultation and collaboration with people inside and outside the organization. Through a range of inputs and research insights, you’ll build on our brand’s foundation, construct creative communications and campaigns, and shape the experience that prospective and current audiences have with Charitable Impact. This role is critical to building out our brand narrative to help it reach the hearts and minds of charitable audiences across Canada.

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We are a hybrid office, with some team members working from home and in the office.*

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Your responsibilities*
Brand Development
- Play a lead role in defining our brand attributes
- Develop messaging frameworks for different audiences including Canadian donors and financial professionals
- Consult with internal stakeholders and leverage research insights to expand our brand framework
- Help define the market positioning of existing and new products and services, working in close partnership with the Executive Team, Research, and Brand Team at large

Brand advisory
- Be an expert on all things related to our brand and provide advisory support to different areas of the organization as appropriate
- Help us maintain a consistent voice and cohesive experience across digital channels and strategies

Strategic Communication and Content Design
- Drive creative strategies for communicating our message, including through campaign strategies, working in close partnership with Performance & Growth Marketing
- Help grow and retain users and customers by creating content for a variety of campaigns and channels, including the blog, video, thought leadership pieces, and in-product content
- Create and execute an internal brand education communications plan

Collaborating and creating together
- Work with an interdisciplinary team to create engaging content across a range of formats to help prospective users, existing users, and partners know the value and impact of our products and services
- Collaborate with internal partners, including Research, Performance & Growth Marketing, UX, Content Strategy (Brand) and Content Strategy (Product) to understand the performance of content and optimize it over time

**What we're looking for**
Within the Experience Design Department at Charitable Impact, we believe in a thoughtful, empathetic and user-first approach to everything we do. Our mindset is that of empathy and seeking to understand. As a team, we are looking for people who share our passion for making charitable giving a more prominent and engaging part of social reality at large. As such, we are looking for a strategically-oriented self-starter who will stand behind our values (imagination, courage, kindness, respect and generosity) and care about creating equitable and inclusive spaces for all.
- 5+ years content strategy experience, or a combination of content strategy and relevant communications experience in positions of increasing responsibility and seniority
- Experience developing and implementing content strategies and/or communications strategies, delivering product, and/or product marketing
- Experience in developing brand and key messaging frameworks and tone of voice guidelines
- Exceptional skill in facilitation, consultation, and bringing stakeholders together
- Solid understanding of content and its role in user experience design principles

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