Advertising Director

**Description**:
Hey We’re Musora, home to
** music lessons and entertainment **for drums, piano, guitar, and singing - serving more than 90,000 students around the world. And we’re looking for new teammates to join the team and contribute towards our mission to create more musicians and keep them playing longer.

We’re looking for an
**Advertising Director** to lead our advertising strategy, campaigns, and team. This role is responsible for ideating and executing advertising strategies to increase leads, trials, and revenue while maintaining a healthy return on ad spend. Basically, we’re looking for an advertising powerhouse. You’ve got creative ideas and can drive action to build effective ad campaigns.

**Key Duties & Responsibilities**:
This role requires you to:

- Be strategic - Define the objectives, key results, priority projects, roadmap, and campaign ideation.
- Build Campaigns - Lead the charge to gather the assets you need including creative briefs, copywriting, photography, graphics, video, landing pages, offers, and beyond.
- Write Lots - Advertising only works if the copy is compelling. You should love copywriting and enjoy writing headlines, short form, long form, slogans, video scripts, and CTAs.
- Drive Growth - Connect regularly with the advertising team, brand teams, and conversion team to scale our best opportunities.
- Have Fun - We have the privilege of inspiring musicianship and changing lives through music. We love what we do and try our best to bring joy to our work.

You will:

- Identify the best opportunities for advertising spend and growth.
- Set the vision for campaign quality, story, and execution.
- Lead and mentor the project-based team for copywriting, graphics, and videography.
- Collaborate with Brand Teams for ideation, positioning, offers, opportunities, and copy.
- Collaborate with our media buying & performance reporting teams.
- Connect 1-to-1 with your advertising team to mentor and grow their careers.
- Refine the advertising team’s vision and implement improvements.
- Ensure compliance with legal obligations and company policies and processes.

Metrics:

- Ad Quality (CTR, thumbstop, video retention)
- Conversion (Leads, Trials, Direct Revenue)
- ROAS (cost per lead, cost per trial, cost per sale - combined return)
- Growth (scaling spend)

**Key Qualifications**:
Knowledge, Education, & Experience:

- 5+ years of high-performance experience in advertising or marketing.
- You’ve read, studied, or followed at least 5 of the following names: Claude C, Hopkins, David Ogilvy, Joseph Sugarman, Dan Kennedy, Robert Collier, Eugene Schwartz, Joanna Wiebe, Ann Handley, Alex Hormozi, Seth Godin, Russell Brunson, Amy Porterfield, Dara Denney, Rory Sutherland, Donald Miller, Bernadette Jiwa, Robert Cialdini, Alex Cattoni, Noah Kagan, Sabri Suby, The Harmon Brothersor marketers and advertisers like them
- Excellent understanding of Google Ads, Facebook Ads, and other direct advertising channels.
- You’re a musician or music enthusiast. You understand our students’ needs.
- Proficiency in the English language (written and verbal).
- Bonus points for education in Marketing, Advertising, Communications, Psychology, or Music.

Skills & Abilities:

- Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit.
- Excellent interpersonal skills, including team management, coaching, and confidentiality
- Strong organizational skills, with the ability to bring an idea from outline to execution.
- Ability to analyze data and provide recommendations and feedback
- Displays consistent second-level thinking in decision making, considering the effect and impact of decisions - while also game-planning for the domino effect and long-term impact

**Reporting Structure**
- Reports to Chief Marketing Officer
- Lead the advertising team. Currently 5 direct reports + an agency relationship.

**Perks to working here (your benefits)**:

- **Extended Benefits**. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
- **Paid time off** - we understand and value the importance of rest and recovery and that includes time away from work
- **Career Growth. **You’re joining a growing team and company with ambitious goals.
- **Learning & Development.** We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
- **Onsite Amenities and Events**. Onsite parking, on-site gym, and office events (on-site & virtual) Be a part of a fun-loving team
- **Onsite SNACKS**, beer/kombucha fridge, coffee/tea and more We want to make sure you stay fuelled throughout the day
- **Casual dress**. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
- **Flexible work. **Depe