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Web Strategy and UX Optimization Specialist

1 month ago

Montréal QC, Canada LCI Education Full time

Reporting to the Web Product Manager, the Web Strategy and UX Optimization Specialist will enhance and evolve our web strategy with a strong focus on data analysis and optimization. This role requires close collaboration with web designers, marketing experts, and the content team to ensure our digital presence meets user expectations while achieving our business objectives. You will leverage tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM) to extract key insights, optimize the user experience, and deliver measurable results.
RESPONSIBILITIES
- Evaluate, guide, and validate web designs to ensure compliance with UX best practices and business objectives ;
- Analyze website performance using GA4 and other analytics tools to identify actionable insights and guide strategic decisions ;
- Lead the optimization of user journeys with a focus on conversion ;
- Contribute to A/B testing initiatives and interpret results to guide iterative improvements ;
- Manage tagging strategies using GTM to enhance data collection and analysis ;
- Stay up-to-date on UX trends, technological innovations, and best practices to strengthen digital strategies ;
- Collaborate with various teams to align web strategies with marketing and organizational goals.

**REQUIREMENTS**:

- 5 to 7 years of experience in UX strategy, digital marketing, or website management ;
- Bachelor’s degree in a relevant field (E-commerce, Marketing, Digital Design, etc.) ;
- Proven expertise in conversion rate optimization (CRO) techniques and A/B testing methodologies (e.g., Optimizely, VWO) ;
- Solid proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with experience in data analysis and interpretation ;
- Experience in website architecture planning, including the creation and maintenance of sitemaps ;
- Practical knowledge of design tools such as Figma and, ideally, HTML/CSS ;
- Strong understanding of SEO best practices and responsive website design.
- Bilingualism (French, English) both spoken and written.

This role involves interaction with internal and external clients and partners on a national and global scale. Professional proficiency in English is therefore a requirement for this role.
**BENEFITS**:

- Hybrid position ;
- Permanent full-time position ;
- Mobile allowance ;
- Workplace childcare ;
- Group insurance, including EAP and telemedicine ;
- Retirement Savings Plan ;
- Health & Wellness Program.

LCI Education is an equal opportunity employer and members of the following target groups are encouraged to apply: women, persons with disabilities, Indigenous people, visible minorities, and ethnic minorities. If you are an applicant with a disability, you can receive assistance with the screening and selection process upon request.