Category Analyst
3 weeks ago
Job Overview:
**CATEGORY MANAGEMENT ANALYST**
The person acts as a category expert to support business needs by leveraging retailer POS sales, consumer and shopper data into actionable insights for the Keurig Canada business and their partners. He or she liaises with Commercial Strategy & Marketing functions to build customer recommendations in order to demonstrate our category leadership while maximizing our mutual volume and profit. The person will report to the Team Lead, Category Management.
**RESPONSIBILITIES**
- Support Key Account Managers in identifying strengths, weaknesses, opportunities and threats in the beverage and appliance markets and turn them into meaningful observations & solutions to stimulate category growth;
- Work collaboratively with key internal stakeholders from Commercial Strategy or Marketing ensuring internal strategic alignment on category recommendations;
- Accountable in presenting market trends and product competitiveness (4P analysis) resulting in fact-based strategies and tactics that will drive the retailers’ Category and Keurig Canada sales growth;
- Lead analyses collected from a range of different sources (ex. Nielsen, NPD) including also retailer databases (ex: Dunnhumby, IRI, LDIA). Identify business opportunities & recommendations.
- Act as a key contact between internal and external partners, representing category leadership function at appropriate internal or customer meetings;
- Analyze, prepare and present merchandising recommendations to key internal and external partners such as planograms;
- Bringing forward suggested improvement in the data process (better, faster) that leads to decision making and enhance category leadership;
- Support sales on any adhoc customer analysis.
**QUALIFICATIONS**
- University degree in marketing, administration or any other relevant field;
- Planogram management software (JDA/Blue Yonder Space planning)
- Minimum 2 years’ experience in category management in consumer goods, preferably in the food industry;
- High proficiency with Nielsen (Workstation Plus, MarketTrack, Homescan, Connect Express)
- Experience working with retailer POS/Loyalty databases (ex: Dunnhumby, IRI, LDIA) is an asset;
- Proficient with Microsoft Office suite (Word, Excel and Powerpoint).
**COMPETENCIES**
- Bilingualism an asset
- Excellent communication skills, both oral and written;
- Good analytical and critical thinking;
- Attention to details;
- Independent, dynamic person with excellent teamwork skills;
- Excellent time management and priority-setting skills;
- Ability to work in a constantly changing, fast-paced environment;
- Aptitude to work in a collaborative, cross-departmental work environment.
- Build easily strong internal and external relationships
- Ability to juggle with many sources of data and synthetize information into a selling story
This person will be part of a dynamic and passionate team within an evolving organization. In addition to a competitive compensation package including benefits, RRSP and vacation, we also offer tuition reimbursement
**Requirements**:
**ANALYSTE GESTION DE CATÉGORIE**
Le titulaire du poste agit en tant qu'expert de la catégorie en supportant les besoins d’affaires à l’aide des données des détaillants (POS), des tendances consommateurs et leurs comportements en magasin afin de proposer des actions concrètes et applicables pour Keurig Canada et ses partenaires. Il ou elle assure l’alignement avec les départements Stratégies Commerciales & Marketing pour élaborer des recommandations pour nos clients démontrant notre expertise de catégorie et maximisant nos volumes et profits mutuels. La personne relèvera du Chef d’équipe, Gestion de catégories.
**RESPONSABILITÉS**
- Supporte les Gestionnaires de comptes en identifiant les forces, les faiblesses, les opportunités et les menaces pour les marchés des breuvages et des cafetières et les traduire en des observations pertinentes et des solutions pour stimuler la croissance de la catégorie;
- Travaille en étroite collaboration avec les partenaires internes clés des fonctions Stratégies Commerciales et Marketing afin d’assurer l’alignement stratégique des recommandations;
- Responsable de présenter les tendances de marchés et la compétitivité des produits (analyse 4P) permettant d’élaborer des stratégies et tactiques qui stimuleront la croissance des ventes de la catégorie des détaillants et de Keurig Canada;
- Dirige les analyses provenant des différentes sources (ex. Nielsen, NPD) incluant les bases de données des détaillants (ex. Dunnhumby, IRI, LDIA). Identifier les opportunités d’affaires et proposer des recommandations;
- Agit à titre de contact clé entre les partenaires internes et externes, représentant la fonction «expertise de catégorie » lors de réunions internes spécifiques ou lors des rencontres clients;
- Analyse, prépare et présente les recommandations de marchandisages (planogramm
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