Sales Lead Generator

4 months ago

Edmonton, Canada Fireball Equipment Ltd. Full time

**About Us**: At Fireball Equipment, we’re paving the way with innovative fuel and lubrication storage and dispensing systems. Our commitment to innovation, environmental safety, and efficiency is at the heart of everything we do. Situated in Edmonton, our company culture thrives on teamwork, innovation, and making an impactful change. Learn more about us and our mission at Fireball Equipment Careers.

**Role Overview**: We're on the hunt for a strategic Lead/Growth Generator with a sharp focus on identifying, nurturing, and converting opportunities for business growth. This role is perfect for someone who is data-driven, creative, and passionate about utilizing a mix of marketing strategies and analytics to propel Fireball Equipment into new markets and opportunities.

**Key Responsibilities**:

- Design and implement growth strategies to expand our business and increase revenue, with a keen focus on digital channels.
- Leverage HubSpot to create and manage sequence automations for lead generation, nurturing campaigns, and optimizing the lead conversion path.
- Utilize Google Ads, SEO, and other digital marketing platforms to maximize our online presence and attract high-quality leads.
- Conduct thorough market research to identify untapped opportunities and understand competitive dynamics.
- Use analytics to measure the effectiveness of growth initiatives, making data-driven adjustments to strategies and tactics.
- Develop content strategies that resonate with our target audiences, guiding them through the buying journey from awareness to conversion.
- Experiment with new lead generation channels and tactics to continually refine our growth approach.
- Ensure alignment between marketing strategies and business goals, working closely with product and sales teams to support overall objectives.
- Stay abreast of industry trends and technological advancements, incorporating innovative ideas into our growth strategy.

**Qualifications**:

- Demonstrated success in roles focused on lead generation, digital marketing, and growth hacking.
- Strong analytical skills and proficiency with tools for measuring marketing effectiveness and ROI.
- Comprehensive knowledge of SEO, content marketing, and digital advertising strategies.
- Ability to think creatively and strategically, with a proven track record of driving growth through marketing initiatives.
- Excellent project management skills, with the capacity to lead projects independently and achieve results.

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

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