Marketing Content Creator
2 weeks ago
**Company Summary**:
Farrow is a diversified, family-owned business that facilitates international trade by executing comprehensive customs brokerage and integrated logistics solutions. We provide our clients peace of mind with our customs brokerage, shipping and freight-forwarding capabilities for Canada and the United States.
Farrow Prides itself on providing exceptional customs service with a true focus on trade compliance. It is our passion for personalized care that has led to Farrow being in business for over 100 years and has allowed us to constantly expand with 29 locations across North America and we're still growing We're real people, family-owned and dedicated to our employees with a history of reinvesting in them. This commitment and dedication are why many of our employees have been with us longer than 20 years and why we have been recognized as one of Canada's Best Managed Companies for 10 consecutive years.
Position Summary
Key Responsibilities (Supervisory/Materials/Information)
- Construct an annual content plan to interlace with the corporate marketing plan that utilizes the latest technologies and formats to compellingly communicate to the market, clients and employees.
- Complete all copywriting and creative proof reading required for all marketing materials, including collateral, social media profile accounts/posts, MyFarrow intranet, Farrow website, and Customer Activity Reports (CAR) for Farrow’s Client Partnering team, pairing up engaging creative with clear and concise messaging to ensure all content is in the style and voice of the Farrow brand (internally and externally)
- Source business stories and trends regarding Farrow’s five business units (Customs Brokerage, Global Consulting, Global Logistics, Warehousing and Distribution, and Ground Transportation)
- Lead the ongoing content management of Farrow’s website to ensure that content is current and refreshed on a regular basis.
- Provide counsel on SEO management based on content being generated.
- Produce ongoing metrics to deliver content optimization through the evaluation of engagement levels with content produced/circulated, and how it is driving new/potential clients to Farrow.
- Design marketing and/or sales campaign messaging targeting new/current clients across Farrow’s five business units, and provide detailed follow up measurements and overall results of each campaign.
- Research/stay close to industry topics and upcoming trends.
- Provide input and assistance on marketing collateral creative, including physical distribution when required.
- Other duties as assigned.
Education and Experience
- Post-secondary degree or certificate in Marketing, Communications or Business
- Minimum 5+ years experience in marketing or marketing agency
- Excellent professional copy writing skills, with a strong vocabulary and particular attention to detail.
- Creative focus that can be paired up with industry/business information and data.
- Strong Microsoft Office skills, in particular Word and PowerPoint
- Knowledge of customs brokerage and logistics industry an asset but not required.
Competencies, Working Skills & Attributes
- Strong communication skills, both written (copy writing) and verbal, to simplify complex measures and regulatory topics into easy-to-understand language.
- Excellent attention to detail
- Marketing fluency with solid understanding of B2B marketing and digital marketing best practices, B2C marketing an asset.
- Ability to time manage multiple simultaneous concurrent projects in a fast-paced environment.
- Strong interpersonal skills, tactful and dependable with ability to work independently and as part of a team.
- Proven ability to establish and maintain relationships and work confidently and effectively with individuals from all levels of the organization.
Working Conditions, Mental Effort & Physical Requirements
- Ability to sit for extended periods of time.
- Ability to focus on computer screen and/or written materials for extended periods of time.
- Manual dexterity required to use desktop computer and peripherals.
- Must work under deadline and related stresses in a timely and efficient manner
Farrow is an equal opportunity employer, committed to diversity and inclusion. Accommodations for job applicants with disabilities are available on request.
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