Vice President, Marketing
5 months ago
We are seeking a Vice President, Marketing to join our team in Winnipeg or Toronto.
Reporting to the Chief Product & Marketing Officer, the VP, Marketing is responsible for setting People Corporation’s strategic Marketing roadmap to support the business vision. The Marketing roadmap will inform several marketing strategies inclusive of brand on a multi-year journey to build and transform the marketing function and its overall role in the business. This is a transformative role that will require the ability to set, gain support, and manage change associated with establishing an enterprise-wide marketing function. This is a critical role that has a wide breadth of responsibilities ranging from Brand, product, lead generation to content marketing that will help drive the evolution of how the organization presents its vision both externally and internally. Accountable to deliver innovative solutions to accelerate growth and implement marketing action plans, the VP, Marketing is a key strategic partner to Sales, Product and Operations. This role will impact change in the organization by championing the strategic value marketing can bring to customers.
**The Vice President, Marketing will**:
- Set an overarching comprehensive marketing roadmap to establish and build the marketing function at People Corporation, including identification of key segment value propositions
- Establish a comprehensive brand strategy for all People Corporation channels including a transition roadmap and market launch that builds greater awareness considering all facets of how we present ourselves to the market.
- Partner closely with the SVP of Product, and a wide cross-section of Product Owners to create differentiated product marketing strategies, then set winning go-to-marketing strategies. Monitor product marketing success and develop persistent strategies to evolve and extend products
- Lead the development of new marketing strategies, subsequent tactical execution, and establish KPIs to measure effectiveness
- Establish a content marketing strategy leveraged by sales and service to help B2B stakeholders solve common business and employee challenges they face
- Transform the organization’s digital presence including web, social and lead gen marketing.
- Champion a martech stack that enables multi-channel connections with all customer segments and stakeholders.
- Elevate the organization’s communication framework and protocol.
- Manage vendor and fractional work arrangements.
- Establish effective and efficient marketing operational processes to allow the function to scale with the growth of the organization.
- Collaborate with teams across People Corporation to develop solutions that address challenges.
- Build strong relationships with marketing peers, product teams, sales and channel teams to ensure campaign effectiveness.
- Solve complex and ambiguous problems to its component parts, and then propose actionable solutions.
- Drive innovation, creativity, and team collaboration to continuously improve upon best practices and standard processes.
- Create and deliver integrated marketing programs including development of budget, value prop and KPIs.
**T**o be successful **as a **Vice President, Marketing **with People Corporation, you will need**:
- Bachelor’s degree, MBA in Marketing or equivalent combination of education and experience.
- 10+ years’ experience in the areas of B2B Marketing and/or Consulting environment.
- Strong B2B Marketing experience.
- Proven innovative track record of success and holistic marketing experience - market planning & analysis, strategy, branding, campaign design, launch and assessment.
- Experience integrating cost/benefit analysis into decision-making to maximize shareholder value.
- Proven experience seeking and acting upon customer feedback and research.
- Ability to inspire a culture of partnership with internal/external customers to create mutually beneficial processes, products, and services.
- Ability to collaborate with others (internally and with partners) in changing, expanding or creating new processes/products/services to produce customized, converged solutions for a specific market.
**- Strong B2B Marketing experience and knowledge related to Financial Services/Insurance, with a preference to specific group benefit and retirement experience.
**What's in it for you**:
- Learn by working alongside our experts
- Extended health care and dental benefits
- A retirement savings plan with company contributions
- A suite of Health & Wellness offerings
- Mental Health programs and support for you and your family
- Assistance for the completion of industry designations
- Competitive compensation
At People Corporation we are committed to helping businesses succeed. We are a national provider of benefits, retirement, wealth, wellness, and human resource solutions. Our experts and solutions serve over 20,000 clients representing nearly 3 million Canadians. We offer customized so
-
Market Vice President
3 weeks ago
Winnipeg, Canada IntouchCX Full timeAbout IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...
-
Vice President of Sales
6 months ago
Winnipeg, Canada IntouchCX Full time**About IntouchCX** **About the Job** **As Vice President of Sales, You Will** - Prospect and build highly qualified pipeline based on developing a deep understanding of IntouchCX solution offerings and the business needs of the company - Work collaboratively with Sales & Growth Team to achieve high levels of productivity and excellence in solution...
-
Regional Vice President of Sales
2 weeks ago
Winnipeg, Canada ExecThread Full timeThe Company is in search of a Regional Vice President for Western Canada. The successful candidate will be responsible for managing 8 branches across three provinces, with a primary focus on driving sales targets and fostering profitable growth. This role demands a dynamic leader who can develop and execute innovative sales strategies, engage in direct...
-
Vice President of Sales
3 weeks ago
Winnipeg, Canada IntouchCX Full timeAbout IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...
-
Vice President of Sales
3 weeks ago
Winnipeg, Canada IntouchCX Full timeAbout IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...
-
Vice President, Corporate Project
3 weeks ago
Winnipeg, Canada Diamond Game Full timeh3>Vice President, Product Innovation and DevelopmentPay: CompetitiveLocation: Winnipeg/ManitobaEmployment type: Full-TimeJob DescriptionWe're looking to fill the exciting position of Vice President, Product Innovation and Development. Innovation is key to our vision and values and requires a company-wide commitment that starts with the top levels of our...
-
Regional Vice President, Sales
1 month ago
Winnipeg, Canada ExecThread Full timeThe Company is in search of a dynamic Regional Vice President for Western Canada. The successful candidate will be responsible for managing various branches across three provinces, with a key focus on driving sales targets and fostering profitable growth. This role demands a seasoned professional with a passion for operational excellence and a proven track...
-
Innovation Vice-President
3 weeks ago
Winnipeg, Canada ExecThread Full timep>The Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. p>Applicants for the Vice President of Impact and Innovation role at the company should...
-
Innovation Vice-President
1 week ago
Winnipeg, Canada ExecThread Full timep> The Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. br>Applicants for the Vice President of Impact and Innovation role at the company...
-
Vice President, Impact
3 weeks ago
Winnipeg, Canada ExecThread Full timeThe Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. This role involves the introduction of innovative technologies, research methods, and...
-
Vice President, Impact
3 weeks ago
Winnipeg, Canada ExecThread Full timeThe Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. This role involves the introduction of innovative technologies, research methods, and...
-
Vice President, Sales
5 months ago
Winnipeg, Canada Lysander Funds Full timeJob Title: Vice President, Sales - Company: Lysander Funds Limited - Location: Winnipeg, MB Lysander Funds is an independent Investment Fund Manager headquartered in Toronto with regional offices in Montréal and Vancouver. We offer investment products to investment and mutual fund advisors and their clients with the aim of helping investors reach their...
-
Vice-President, Retail/Digital Sales
3 weeks ago
Winnipeg, Canada Cambrian Credit Union Full timeJob Details Description As a locally based financial institution, Cambrian Credit Union is known for working within our community. Everything we do at Cambrian is guided by our five simple values: Integrity and Honesty; Member Focused; Competitive; Community Involvement; Innovative Spirit. Cambrian Credit Union is seeking a Vice-President,...
-
Planning Vice President
1 week ago
Winnipeg, Canada ExecThread Full timeThe successful candidate will be responsible for managing 8 branches across three provinces, with a primary focus on driving sales targets and fostering profitable growth. This role demands a dynamic leader who can develop and execute innovative sales strategies, engage in direct business development activities, and ensure operational excellence by adhering...
-
Vice President
7 months ago
Winnipeg, Canada Manitoba Public Insurance Full timeOverview: As a member of the executive leadership team, the Vice President & Chief Customer and Product Officer will provide strategic leadership to the strategy, product management, customer experience, the registrar & product and design, government relations, and communications, brand and marketing, and community relations functions ensuring they support...
-
Vice President, Impact
2 weeks ago
Winnipeg, Canada ExecThread Full timeThe Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. This role involves the introduction of innovative technologies, research methods, and...
-
Vice President, Impact
2 weeks ago
Winnipeg, Canada ExecThread Full timeThe Company is seeking a Vice President of Impact and Innovation to join their team. The successful candidate will be responsible for developing and implementing strategies that promote community engagement and partnerships, with a focus on addressing key social issues. This role involves the introduction of innovative technologies, research methods, and...
-
Sales Vice President
1 month ago
Winnipeg, Canada ExecThread Full timeThe successful candidate will be responsible for managing various branches across three provinces, with a key focus on driving sales targets and fostering profitable growth. This role demands a seasoned professional with a passion for operational excellence and a proven track record in people management, particularly in distribution and sales environments....
-
Vice President Advertising Sales
5 months ago
Winnipeg, Canada Winnipeg Free Press Full timeThe Winnipeg Free Press is the dominant media and daily newspaper in Winnipeg serving a population of over 800,000. Our goal is to provide superior value to our readers and advertising clients. Currently, the Winnipeg Free Press has an exceptional opportunity for a **VICE PRESIDENT ADVERTISING SALES **tojoin our team. Reporting to the President and CEO,...
-
Senior Vice President, Asset Management
2 weeks ago
Winnipeg, Canada Cambrian Full timeCorporateRequisition Number: VICEP001359Posted: October 30, 2024Employment Type: Full-TimeWork Arrangement: HybridLocationsWinnipeg, ManitobaDescriptionAs a locally based financial institution, Cambrian Credit Union is known for working within our community. Community Involvement; p>Cambrian Credit Union is seeking a Vice-President, Retail/Digital Sales &...
