Brand Manager, Toronto
1 month ago
Business Unit Overview:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings Inc., is focused on providing delicious food choices for every taste and budget. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.
Brand:
The company’s portfolio ranges from iconic brands such as Honey Bunches of Oats
**®**, Grape-Nuts
**®** and PEBBLES
** cereals, as well as Peter Pan
**®** peanut butter to the top-selling Malt-O-Meal
**®** brand of value ready-to-eat cereals and more. Our business is growing and that’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.
Location Description:
Post Consumer Brands Canadian corporate office is in the country's largest city, yet just a short drive from nature and charming small towns. The Toronto office is home to about 40 sales and marketing professionals focused on Post Consumer Brands international presence in North America and beyond. Join an exciting team that's on the forefront of our innovation and growth.
**Responsibilities**:
**General Description**:
This
**_Brand Manager_** position will be responsible for all strategic development and execution of business plans to deliver corporate revenue and profit targets for their portfolio. In this role, you will direct and manage the strategic development, design and implementation of product positioning, product launch, brand awareness, advertising and public relations initiatives delivering against the business plan for the portfolio. You will work closely with all functional areas including: sales, operations, market research, and finance developing strong marketing and general management skills.
**Responsibilities**:
- Drives the development and execution of annual business plans and accompanying commercial tactics to deliver financial and share objectives.
- Budget management as well as the evaluation of marketing effectiveness.
- Leads the product commercialization process, from determining what products to be offered to launch, working closely with Consumer Insights, Research and Development, Operations, Finance and Sales.
- Utilizes relevant consumer research and syndicated data to identify and address clear definitions of target consumer and business needs to drive growth, share and household penetration.
- Partners with agencies in the development of consumer communication and programming across multiple media channels.
- Effectively demonstrates strong financial skills and ability to evaluate financial implications of decisions in delivering the revenue, share and profit targets in the business plan
Qualifications:
**Functional/Technical Experience**
- 5+ years consumer packaged goods marketing experience
- Minimum Bachelor’s Degree in Business/Commerce, MBA preferred
- Ability to travel (5-10%)
**Requi**
**red Experience/Competencies**
- Strong team leadership skills
- Strategic, planning and organizational skills (project/time management, prioritization)
- Strong analytical and computer skills (PowerPoint, excel)
- Excellent oral and written communication skills (story telling)
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